Exact Match Anchor Text

What is Exact Match Anchor Text?

Exact Match Anchor Text refers to using the exact keyword or phrase you want to rank for as the clickable text in a hyperlink. For example, if you’re targeting the keyword “best running shoes,” an exact match anchor text link would look like this:

Anchor text is a critical factor in SEO because it helps search engines understand the context and relevance of the linked page. When used strategically, anchor text can improve a page’s ranking for specific keywords.

Types of Anchor Text

1. Exact Match: The anchor text exactly matches the target keyword.

Example: “best running shoes”

2. Partial Match: The anchor text includes variations of the target keyword.

Example: “top-rated running shoes”

3. Branded: The anchor text includes the brand name.

Example: “Nike running shoes”

4. Non-descriptive Phrases: These are phrases like “click here” or “learn more.”

Example: “click here”

5. Naked URL: The URL itself is used as the anchor text.

Example: “https://example.com/best-running-shoes”

6. Image Anchor Text:

When an image is linked, the alt text serves as the anchor text.

Why Exact Match Anchor Text Matters?

Exact match anchor text signals to search engines that the linked page is highly relevant to the target keyword. This can improve its ranking for that keyword.

Historically, exact match anchor text was a strong ranking factor. However, overuse or over-optimization of exact match anchor text can now lead to penalties, as search engines have refined their algorithms to favor more natural linking patterns.

Descriptive anchor text helps users understand what to expect when they click the link, improving the overall user experience.

Example of Balanced Anchor Text Usage

A website targeting the keyword “best running shoes” might have the following anchor text distribution in its backlink profile:

• Exact Match: “best running shoes” (3%)

• Partial Match: “top-rated running shoes,” “comfortable running shoes” (20%)

• Branded: “Nike running shoes,” “Adidas running shoes” (30%)

• Generic: “click here,” “learn more” (25%)

• Naked URL: “https://example.com/best-running-shoes” (22%)

Final Thoughts on Exact Match Anchor Text

Exact match anchor text is a powerful SEO tactic, but it should be used sparingly as part of a diversified anchor text strategy. When used in moderation, it can significantly improve keyword relevance and search rankings. However, overuse can lead to penalties, so maintaining a natural and balanced backlink profile is essential for long-term SEO success.