To appear in a Knowledge Panel, businesses must first ensure they have a strong online presence and provide accurate, structured information. Here are the steps businesses can take:

• Complete online profiles: According to SEO best practices, ensure your business has a Google My Business profile, a Wikipedia page, and other reputable online profiles that contain structured data.
• Add structured data: Use schema markup on your website to provide Google with rich, structured information about your business.
• Maintain consistency: Make sure your business’s Name, Address, Phone number (NAP) information is consistent across all platforms and sources.
• Encourage reviews and mentions: Having a significant number of quality, authentic reviews can increase your chances of appearing in a Knowledge Panel.

In my experience, businesses that prioritize structured data and manage their online presence consistently have a higher chance of being featured in the Knowledge Panel.

In 2025, high-quality free backlinks that still work effectively for SEO include:

1. HARO (Help a Reporter Out) Links

• Respond to journalist queries and get featured on high-authority news sites.
• Example: Forbes, Business Insider, etc.

2. Web 2.0 Backlinks

• Create blogs on platforms like Medium, WordPress, Blogger, and Tumblr with contextual links to your site.

3. Business Listings & Local Citations

• List your business on Google My Business, Yelp, Bing Places, and industry-specific directories for local SEO.

4. Social Media Profiles & Links

• Add website links on platforms like LinkedIn, Facebook, Twitter, and Instagram (even though they are nofollow, they drive traffic).

5. Forum & Community Backlinks

• Participate in Reddit, Quora, Stack Exchange, and niche-specific forums, providing helpful insights with backlinks.

6. Guest Posting on Niche Blogs

• Contribute high-value guest posts on relevant industry websites (even if unpaid).

7. Edu & Gov Backlinks (Scholarships & Contributions)

• Offer scholarships or valuable insights to universities and government sites for a backlink.

8. Profile Backlinks

• Create profiles on high-DA sites like GitHub, Behance, Product Hunt, and Dribbble with links to your website.

9. Infographics & Image Sharing Links

• Submit infographics to sites like Pinterest, Behance, Infographic Journal, and Flickr with backlinks.

10. Broken Link Building (Free Outreach)

• Find broken links on high-authority sites and suggest your content as a replacement.

Key to Success in 2025:

Focus on quality over quantity
Avoid spammy link-building techniques
Prioritize relevance and natural placements

A well-diversified backlink strategy will boost rankings effectively!

Indentation in SEO refers to how Google groups multiple pages from the same website under a single search result. It appears as indented listings below the main result, helping users navigate related content easily.

Why Does Indentation Happen?

• Google clusters multiple relevant pages from the same domain when they are closely related to the search query.
• It improves site visibility and increases click-through rates (CTR).
• Typically, the most relevant page appears first, followed by indented sub-pages.

How to Optimize for Indented Listings?

1. Use Internal Linking – Link related pages effectively.
2. Optimize Site Structure – Keep pages well-organized under logical categories.
3. Target Similar Keywords – Create content around related topics to encourage grouping.
4. Improve Page Authority – High-quality content and backlinks help Google recognize relationships.
5. Avoid Keyword Cannibalization – Ensure pages have distinct topics to prevent competition.

Benefits of Indentation in SEO

• Increases visibility in search results
• Enhances user experience by showing relevant pages
• Boosts organic CTR by giving users more options

Example:

1. Main Result: “Land Surveying Services – Bruce Hall Land Surveyor”
2. Indented Result 1: “Topographic Surveys in Orange County”
3. Indented Result 2: “Boundary Surveys: Everything You Need to Know”

Indentation helps establish authority and drives more traffic!

Screaming Frog is a website crawling tool that helps with SEO audits by analyzing website structure, identifying technical issues, and gathering key data like broken links, duplicate content, and metadata. It’s widely used by digital marketers and SEO professionals to optimize websites for search engines. The tool can crawl both small and large websites, offering insights into areas that need improvement for better rankings and user experience.

SERPs do not look the same for every query. How the results are displayed can vary depending on the type of keyword being searched. Key factors that influence the variation in SERPs include:

• Navigational Keywords: Users are looking for a specific website or page (e.g., “Facebook login”). The SERP will often feature the homepage of the website as the top result.
• Informational Keywords: These are queries seeking information (e.g., “how to bake a cake”). The SERP will often display articles, blog posts, and how-to guides.
• Transactional Keywords: Users are looking to make a purchase (e.g., “buy running shoes”). The SERP will likely show product listings, review pages, and paid ads.
• Local Keywords: Users are looking for local businesses or services (e.g., “restaurants near me”). The SERP will display the local pack, which includes a map and business listings.
• Commercial Investigation Keywords: Users are comparing products or services (e.g., “best smartphones 2021”). The SERP may include comparison articles and review sites.

In my experience, understanding the type of keyword being searched allows you to tailor your SEO strategy to target the right kind of content and audience.