In the SEO and web context, privacy is about controlling what data websites track, how it’s stored, and whether users understand or consent. Core principles include: Consent: Users must actively Opt-In before tracking or advertising cookies run. Transparency: Clear disclosure ...
Nizam SEO Community Latest Articles
What is First-Party Data SEO?
In marketing terms, first-party data refers to the information collected directly from your audience through owned channels: websites, apps, email lists, CRM systems, surveys, and customer interactions. Unlike second-party or third-party data, this information is unique to your business, user-consented, ...
What is SEO Forecasting?
Forecasting is the mathematical backbone behind setting realistic SEO goals and ROI expectations. Using a mix of historical data, keyword research, click-through rate (CTR), and conversion rate, it helps transform raw SEO initiatives into quantifiable business outcomes. Today, SEO Forecasting ...
What is Search Share of Voice (SOV)?
Share of Voice (SOV) in SEO and digital marketing is a competitive metric that measures how much visibility, traffic, or presence your brand owns in search engines and online channels compared to competitors. It indicates your portion of total market ...
What is Data Layer SEO?
A data layer is a structured JavaScript object (or array) that holds and transfers key information about your website, user interactions, page state, transactions, and more. Instead of relying on fragile DOM scraping, a data layer provides a stable API ...
What is Faceted Navigation SEO?
Faceted navigation, also known as faceted search, is the system of filters on large catalog websites (think ecommerce, travel, real estate, jobs) that helps users refine results quickly by attributes like color, size, brand, price, availability. From a User Experience ...
What is Content Freshness Score?
A Content Freshness Score is a way—used by search engines and many SEO tools—to quantify how recent and recently-updated a page is, and how much that recency should matter for a given search query. Google doesn’t publish a single “official” ...
What is Evergreen Content?
Evergreen content refers to content that remains relevant, useful, and “fresh” over a long period of time. Unlike news, trending updates, or event-based posts — which can quickly expire — evergreen content continues to deliver value to readers well beyond ...
What is Search Journey / Customer Journey Mapping?
The customer journey encompasses the full sequence of interactions and experiences a person has with a brand — from first awareness to post-purchase loyalty and advocacy. Unlike a simple funnel, the journey is rarely linear. Customers may loop back, skip ...
What is Holistic SEO?
Holistic SEO is an approach to search engine optimization (SEO) that treats a website and its broader online ecosystem as an interconnected system rather than isolated silos. Instead of narrowly focusing on one ranking factor — like keywords, backlinks, or ...