Before the rise of Transformers, the workhorse of natural language processing was the Recurrent Neural Network (RNN) family. RNNs, and their gated variants LSTMs (Long Short-Term Memory) and GRUs (Gated Recurrent Units), powered machine translation, speech recognition, and early chatbots. ...
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What is Stemming?
Stemming is the process of truncating words to their stem or root form by removing affixes (suffixes, prefixes, infixes). Unlike lemmatization, stemming does not rely on dictionaries or deep morphological analysis—it applies heuristic or rule-based transformations. Example: “studies” → “studi” ...
Knowledge Panels in Google: What They Really Represent?
Google describes knowledge panels as automated summaries of entities—people, places, organizations, or creative works—drawn from the Knowledge Graph. They are distinct from Google Business Profiles (local panels), which are managed through direct verification. Knowledge panels are not manually created by ...
What is Text Generation?
Text generation refers to the automated creation of natural language by a model trained on large corpora. Unlike retrieval-based systems, generation synthesizes new sentences word by word, conditioned on prior sequence modeling context. The challenge is ensuring not just fluency, ...
What are Seasonal Keywords?
Seasonal keywords are search terms that experience significant fluctuations in search volume depending on the time of year. These patterns are driven by factors such as: Holidays and cultural events — e.g., “Christmas gift ideas,” “Ramadan recipes,” or “Valentine’s Day ...
What is Search Generative Experience (SGE)?
Search Generative Experience (SGE) was Google’s experimental, AI-powered version of Search, first launched in May 2023. It aimed to: Provide AI-generated summaries with source links. Enable conversational follow-ups (closer to an assistant than one-off queries). Integrate shopping, research, and discovery ...
What is EEAT?
Google expanded the older E-A-T model into E-E-A-T to emphasize first-hand, real-world experience. Each element plays a role: Experience – Demonstrated first-hand use or observation (e.g., testing a tool, visiting a place). Expertise – Subject-matter knowledge (credentials where relevant, or ...
What are Core Web Vitals?
Core Web Vitals are a set of Google performance metrics that measure real-world user experience on a webpage. They focus on three key aspects: Largest Contentful Paint (LCP) for loading speed, Interaction to Next Paint (INP) for responsiveness, and Cumulative ...
What is Keyword Intent?
Keyword intent is the reason behind a search query. It explains what a user expects to find when typing a keyword into a search bar. For example: A query like “what is schema markup” signals an informational intent. A query ...
What are Crawl Traps?
Crawl traps (also called spider traps) are URL patterns or site behaviors that generate infinite or near-infinite low-value pages. Examples include faceted filters, calendar “next month” chains, session IDs, redirect loops, or internal search results. They soak up crawler requests, ...