Topic clusters / content hubs (also called hub-and-spoke) are groups of interlinked pages that cover a broad subject comprehensively. A central pillar page (hub) gives the overview, while multiple cluster (spoke) pages go deep into subtopics. All pages are connected ...
Nizam SEO Community Latest Articles
What is Entity-Based SEO?
Entity-based SEO is an approach that optimizes your content and site so Google can understand the entities you cover—and the relationships between them—rather than relying only on exact keywords. It leverages: High-quality, evidence-based content Structured Data Reputation Management signals (citations, ...
What are Zero-Click Searches?
A zero-click search is a query where the user gets what they need directly on the SERP and doesn’t click through to any third-party website. Examples include: AI Overviews (AI summaries with supporting links) Featured snippets (quoted content from one ...
What is AI Overviews (Google AI answers)?
AI Overviews are not free-form chatbots. They’re tightly integrated with Google’s Search Engine Algorithms and ranking systems. This means: Links are chosen the same way as classic results—via Indexing and ranking. Summaries appear only when Google decides they add value ...
What is GA4 (Google Analytics 4)?
Google Analytics 4 (GA4) is Google’s event-based analytics platform for websites and apps. Unlike its predecessor, Universal Analytics, which relied on sessions and pageviews, GA4 records events with parameters, unifies web and app tracking via data streams, and emphasizes privacy-first ...
What is Edge SEO?
Edge SEO is the practice of implementing SEO-critical logic — such as redirects, headers, experiments, robots/sitemaps, and performance hints — directly on edge computing platforms like Cloudflare Workers, Fastly Compute@Edge, Akamai EdgeWorkers, or Vercel Edge Middleware. Instead of waiting for ...
What is JavaScript SEO?
JavaScript SEO is the practice of making JavaScript-powered websites discoverable, renderable, indexable, and fast for search engines. It focuses on how Google crawls links, renders JavaScript, interprets metadata, reads structured data, and evaluates user experience (UX) signals like Core Web ...
What are Search Intent Types?
Search intent (also called keyword intent, user intent, or query intent) is the underlying purpose behind a search query. When a user types words into search engines, they’re not just entering text — they’re revealing their goals. Are they seeking ...
What is Engagement Rate?
Engagement Rate is the percentage of your audience that actively interacts with a piece of content — such as likes, comments, shares, saves, and clicks — relative to a chosen base like reach, impressions, views, or followers. Engagement Rate tells ...
What are Attribution Models?
Attribution models are frameworks that assign credit for a conversion (sale, lead, signup) to the marketing touchpoints a person experienced along the way. They can be rules-based (like last click or linear) or algorithmic, data-driven approaches (like Shapley, Markov chains, ...