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Nizam SEO Community Latest Articles

What is a Sequential Query?

A Sequential Query is any query that forms part of a series of related queries within a session or across sessions. Unlike one-off represented queries, sequential queries carry dependency: their meaning or scope often relies on earlier queries. For example: ...

What is the Skip-gram Model?

The skip-gram model is a predictive approach for learning word embeddings. Given a center word, the model tries to predict its context words within a fixed window. If the center word is “SEO” and the context window includes words like ...

What is Modality?

In semantics, modality refers to how language expresses possibility, necessity, obligation, ability, or permission. It signals the speaker’s stance toward an event or proposition. Epistemic Modality: Relates to knowledge or belief. Example: “This result must be correct.” Deontic Modality: Expresses ...

What is Polysemy and Homonymy?

Polysemy occurs when a word has multiple related meanings. For example, “paper” can mean both a material and a scholarly article. The senses share a conceptual link. Homonymy occurs when a word has multiple unrelated meanings. For example, “bat” as ...

BERT and Transformer Models for Search

BERT (Bidirectional Encoder Representations from Transformers) is trained with a masked language model, enabling it to interpret words in full-sentence context. Unlike older models such as Word2Vec or Skip-Gram, which produce static vectors, BERT generates contextual embeddings, making it possible ...

What is Learning-to-Rank (LTR)?

Learning-to-Rank (LTR) is a machine learning approach used in information retrieval and search systems to order a set of documents, passages, or items by relevance to a given query. Instead of relying on static scoring functions (like BM25), LTR learns ...