Seasonal keywords are search terms that experience significant fluctuations in search volume depending on the time of year. These patterns are driven by factors such as: Holidays and cultural events — e.g., “Christmas gift ideas,” “Ramadan recipes,” or “Valentine’s Day ...

Keyword intent is the reason behind a search query. It explains what a user expects to find when typing a keyword into a search bar. For example: A query like “what is schema markup” signals an informational intent. A query ...

Core Web Vitals are a set of Google performance metrics that measure real-world user experience on a webpage. They focus on three key aspects: Largest Contentful Paint (LCP) for loading speed, Interaction to Next Paint (INP) for responsiveness, and Cumulative ...

Google expanded the older E-A-T model into E-E-A-T to emphasize first-hand, real-world experience. Each element plays a role: Experience – Demonstrated first-hand use or observation (e.g., testing a tool, visiting a place). Expertise – Subject-matter knowledge (credentials where relevant, or ...

Search Generative Experience (SGE) was Google’s experimental, AI-powered version of Search, first launched in May 2023. It aimed to: Provide AI-generated summaries with source links. Enable conversational follow-ups (closer to an assistant than one-off queries). Integrate shopping, research, and discovery ...

AI Overviews are not free-form chatbots. They’re tightly integrated with Google’s Search Engine Algorithms and ranking systems. This means: Links are chosen the same way as classic results—via Indexing and ranking. Summaries appear only when Google decides they add value ...

A zero-click search is a query where the user gets what they need directly on the SERP and doesn’t click through to any third-party website. Examples include: AI Overviews (AI summaries with supporting links) Featured snippets (quoted content from one ...

Entity-based SEO is an approach that optimizes your content and site so Google can understand the entities you cover—and the relationships between them—rather than relying only on exact keywords. It leverages: High-quality, evidence-based content Structured Data Reputation Management signals (citations, ...

Topic clusters / content hubs (also called hub-and-spoke) are groups of interlinked pages that cover a broad subject comprehensively. A central pillar page (hub) gives the overview, while multiple cluster (spoke) pages go deep into subtopics. All pages are connected ...

Crawl traps (also called spider traps) are URL patterns or site behaviors that generate infinite or near-infinite low-value pages. Examples include faceted filters, calendar “next month” chains, session IDs, redirect loops, or internal search results. They soak up crawler requests, ...