HARO (Help a Reporter Out) is a PR and media outreach platform that connects journalists, bloggers, and content creators with expert sources who can provide credible quotes, insights, or data for stories. It is one of the most influential tools ...

NAP stands for Name, Address, Phone number — the three core identifiers that tie a business to its physical presence and customer interactions. Simply put, NAP consistency means ensuring that your business’s name, address, and phone number are spelled, formatted, ...

Hyperlocal SEO is a highly targeted form of local SEO that focuses on optimizing a business’s online presence for very specific micro-areas — such as a single neighborhood, street, landmark, or postal block. Unlike broader local search, which might aim ...

Digital PR (digital public relations) refers to the strategies and practices that help build and manage a brand’s reputation, visibility, and authority across digital ecosystems — including websites, blogs, online publications, social media marketing (SMM), podcasts, and emerging digital platforms. ...

Prompt engineering is the discipline of crafting, refining, and optimizing the input (prompt) you provide to a generative AI model (such as ChatGPT, Claude, GPT-4, or Bard) so the output is more accurate, useful, and aligned with your goals. Unlike ...

The modern web is global by default. Audiences land on your site from dozens of locales, currencies, and languages. Geo-redirects help you automatically route a visitor to a version of your site tailored to their location—often a key tactic in ...

In the hierarchical structure of the Domain Name System (DNS), a subdomain is a child domain that exists under a larger parent domain (also called the root or apex domain). For example: blog.example.com → here, blog is the subdomain, while ...

When managing a website, one of the most fundamental structural choices you’ll face is how to organize your content. Among the options, subdirectories (also called subfolders) play a critical role in defining a site’s architecture, navigation, and ultimately, its Search ...

Perplexity AI is an AI-powered conversational answer engine that merges the abilities of Large Language Models (LLMs) with real-time web search. Unlike traditional search engines, which provide a ranked list of links, Perplexity synthesizes information into concise, contextual answers—while citing ...

In February 2025, OpenAI officially rolled out ChatGPT Search across supported regions—a milestone in how people discover, consume, and interact with information online. Unlike a traditional search engine, ChatGPT Search blends conversational AI with live web data, moving beyond the ...