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Home/ Questions/Q 7440
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Muhammad Faisal
Teacher
Asked: 2025-01-29T16:04:39+00:00

Can you explain how SERPs vary for different keywords?

Search Engine Results Pages don’t look the same for every query. How do they change depending on the type of keywords being searched?

1 Answer

1 Answer

  1. Professional

    SERPs do not look the same for every query. How the results are displayed can vary depending on the type of keyword being searched. Key factors that influence the variation in SERPs include:

    • Navigational Keywords: Users are looking for a specific website or page (e.g., “Facebook login”). The SERP will often feature the homepage of the website as the top result.
    • Informational Keywords: These are queries seeking information (e.g., “how to bake a cake”). The SERP will often display articles, blog posts, and how-to guides.
    • Transactional Keywords: Users are looking to make a purchase (e.g., “buy running shoes”). The SERP will likely show product listings, review pages, and paid ads.
    • Local Keywords: Users are looking for local businesses or services (e.g., “restaurants near me”). The SERP will display the local pack, which includes a map and business listings.
    • Commercial Investigation Keywords: Users are comparing products or services (e.g., “best smartphones 2021”). The SERP may include comparison articles and review sites.

    In my experience, understanding the type of keyword being searched allows you to tailor your SEO strategy to target the right kind of content and audience.

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