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Knowing the search volume of a keyword helps gauge its popularity. What methods or tools can you use to find this information?
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Great question! To determine the search volume for a specific keyword, two of the most reliable tools are SEMrush and Ahrefs. Both provide detailed keyword metrics like monthly search volume, keyword difficulty, CPC, and even search trends over time.
SEMrush is particularly strong when it comes to keyword suggestions and analyzing competitors’ keyword strategies.
Ahrefs offers excellent data on keyword clicks and provides in-depth insights into search intent and SERP analysis.
Personally, while working on keywords like “local SEO cost ” for my agency Affordable SEO San Diego, I found both tools helpful in understanding what potential clients are searching for. Targeting this keyword helped us create content that answered real pricing concerns, which boosted engagement and led to higher conversion rates. If you’re serious about SEO, either tool is a solid investment depending on your workflow.