How do you prioritize keywords for a new website or blog?

In my view, prioritizing keywords for a new website or blog is one of the most critical steps in setting up a strong foundation for SEO. For me, it’s all about finding the right balance between relevance, competition, and search volume. Here’s how I approach it:

1. Understand the Target Audience: According to my understanding, knowing the audience’s needs and search behavior is the starting point. I focus on what they’re likely searching for and the problems they’re trying to solve.
2. Brainstorm Topics: I like to list down broad topics related to the niche and then break them into specific subtopics. For me, this helps in building a content plan that’s both relevant and comprehensive.
3. Use Keyword Research Tools: I rely on tools like Google Keyword Planner, Ahrefs, or Semrush to generate keyword ideas. These tools help me find related keywords, search volumes, and competition levels.
4. Focus on Low-Competition Keywords: For a new site, I prioritize keywords with low competition. In my view, these “low-hanging fruits” are easier to rank for and can start driving traffic sooner.
5. Consider Search Intent: I make it a point to align keywords with user intent. For example, if a keyword shows mostly informational content in search results, I’ll create a blog post rather than a product page. Understanding intent helps me provide what users are truly looking for.
6. Look for Long-Tail Keywords: As per my experience, long-tail keywords might have lower search volumes, but they’re often more specific and less competitive. I’ve found these to be great for attracting targeted traffic.
7. Check Competitor Keywords: I analyze what my competitors are ranking for. In my view, this not only gives me ideas but also helps me identify gaps where I can create unique content.
8. Prioritize by Relevance and Value: For me, it’s not just about search volume; relevance to the site’s goals and potential ROI are equally important. I prioritize keywords that align with the site’s offerings and audience needs.
9. Create a Keyword Map: I organize keywords by grouping them with their corresponding pages or content ideas. This helps me avoid keyword cannibalization and maintain a clear structure.
10. Monitor and Adapt: As per my understanding, keyword priorities can change based on trends and performance. I regularly track rankings and adjust my strategy to stay on top.

In my experience, starting with a focused, well-researched set of keywords sets the tone for the website’s success. It’s about building a strategy that grows with the site’s goals and audience.