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Position Zero often draws the most attention on a search results page. How does ranking here affect a website’s click-through rate (CTR)?
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Position Zero often draws the most attention on a search results page, making it a highly valuable ranking spot. How does ranking here affect a website’s click-through rate (CTR)?
According to SEO studies, websites appearing in Position Zero experience a significant increase in CTR because it stands out above all other results. It grabs the user’s attention first, making them more likely to click through.
Websites featured in Position Zero are often seen as authoritative and trustworthy by users. As per my understanding, this can lead to more clicks, as users are more inclined to trust information from the top result.
In my view, achieving Position Zero can significantly boost both CTR and overall website traffic, especially for high-intent search queries.