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Beginners often struggle with deciding which keywords to target. Is it better to focus on high-difficulty or low-difficulty keywords when starting out?
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Beginners often struggle with deciding which keywords to target. Is it better to focus on high-difficulty or low-difficulty keywords when starting out?
As per my understanding, beginners should start by targeting low-difficulty keywords or long-tail keywords. These keywords typically have less competition and more specific search intent, making it easier for new websites to rank. By targeting these keywords, you can gain valuable traffic and build your website’s authority over time.
Starting with low-difficulty keywords allows you to build authority and credibility in your niche. Once your site starts ranking for these terms, you can gradually begin targeting more competitive keywords. According to SEO best practices, this gradual approach helps you avoid frustration and provides measurable wins.
While low-difficulty keywords should be the focus initially, I believe it’s also important to aim for medium-difficulty keywords that are within your reach. This way, you can establish a foundation and still work towards more competitive keywords as your website gains authority.
In my view, focusing on low-difficulty keywords in the early stages of SEO is key for building long-term success.