What is the most effective on-page SEO tactic you’ve used to improve rankings?

In my view, on-page SEO is one of the most powerful ways to boost rankings, and the tactic that’s been most effective for me is optimizing content around user intent while focusing on key on-page elements. Here’s how I approach it:

1. Conduct Thorough Keyword Research: According to my understanding, it all starts with knowing what users are searching for. I identify primary and secondary keywords that align with the audience’s intent and build content around those.
2. Crafting Engaging and Structured Content: For me, creating content that is easy to read and answers user queries is essential. I use headings (H1, H2, H3), bullet points, and short paragraphs to make the page scannable and engaging.
3. Optimizing Title Tags and Meta Descriptions: I make sure the title tag includes the primary keyword and is compelling enough to encourage clicks. The meta description, in my experience, acts as a mini-ad to drive traffic, so I always make it relevant and enticing.
4. Using Internal Linking Strategically: Internal links are one of my go-to tactics. I link related pages using keyword-rich anchor text to distribute link equity and help users navigate the site.
5. Improving Page Speed: In my view, page speed is an important on-page factor. I optimize images, enable caching, and use tools like Google PageSpeed Insights to make sure the page loads quickly.
6. Adding Schema Markup: I use structured data to help search engines understand the content better. For example, adding FAQ schema or product markup can enhance visibility with rich snippets.
7. Optimizing for Core Web Vitals: As per my understanding, improving metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) helps both rankings and user experience.
8. Including Multimedia Elements: I’ve found that using images, videos, and infographics not only keeps users engaged but also increases time on page, which, in my experience, is a positive signal for search engines.
9. Regularly Updating Content: For me, keeping content fresh is key. I revisit pages regularly to add new information, update statistics, and ensure relevance.
10. Monitoring Performance: I always track the results of these tactics using tools like Google Analytics and Search Console. This helps me refine what works and improve where needed.

In my experience, these on-page tactics work best when combined, creating a page that is both user-friendly and search-engine-friendly. For me, the key is to keep the user at the center of the strategy while aligning with SEO best practices.