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Home/ Questions/Q 7622
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Muhammad Zain
Beginner
Asked: 2025-02-04T11:11:06+00:00

What type of information appears in a Knowledge Panel?

Knowledge Panels are designed to provide quick insights. What types of details are typically shown in these panels?

3 Answers

3 Answers

  1. A Knowledge Panel typically displays:

    1. Basic Information – Name, description, and key facts about a person, business, or entity.
    2. Images & Logos – Relevant pictures, brand logos, or official images.
    3. Website & Social Links – Official website, social media profiles, and contact details.
    4. Important Dates & Locations – Founding dates, headquarters, or birthplaces.
    5. Related Entities – Similar businesses, notable people, or associated brands.

    These panels pull data from Google’s Knowledge Graph, Wikipedia, and authoritative sources to provide quick, reliable insights.

    • 0
  2. Beginner

    Types of Information in a Knowledge Panel

    Knowledge Panels provide structured, quick insights about a person, business, place, or topic. The details vary depending on the entity type but typically include:

    1. Basic Information

    • Name: The official name of the entity.
    • Short Description: A summary sourced from Wikipedia, Google’s Knowledge Graph, or other authoritative sources.

    2. Images & Media

    • Photos: From Google’s image database, social media, or user uploads.
    • Logos: For businesses, brands, and organizations.
    • Videos: Sometimes embedded from YouTube or official sources.

    3. Key Facts & Data

    • Date of Birth/Establishment: For people, companies, or landmarks.
    • Industry/Field: What the entity is known for.
    • Headquarters/Location: For businesses and organizations.
    • Notable Works: Books, movies, or achievements for individuals.

    4. Website & Social Media Links

    • Official Website
    • Social Media Profiles (Facebook, Twitter, LinkedIn, Instagram)

    5. Related Entities & People

    • Associated Individuals (e.g., founders, CEOs, collaborators).
    • Similar Businesses, Brands, or Concepts.

    6. Business-Specific Information (for Companies & Local Businesses)

    • Business Address & Location (Google Maps Integration)
    • Phone Number
    • Operating Hours
    • Customer Reviews & Ratings
    • Products & Services

    7. Scientific & Historical Data (for Topics & Places)

    • Historical Background
    • Scientific Classification (for species, chemicals, etc.)
    • Cultural Significance

    8. Public Interest Metrics

    • Search Interest Trends
    • Popular Questions (FAQs)

    Knowledge Panels provide quick, authoritative insights directly in search results, reducing the need for users to visit multiple sources.

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  3. Professional

    A Knowledge Panel typically displays structured, factual information pulled from various authoritative sources. Here’s what you might find:

    • Basic facts: This can include the name of a person, business, or organization, as well as their description.
    • Images: Logos, portraits, or other relevant images associated with the entity.
    • Social media links: Direct links to social media profiles, such as Facebook, Twitter, Instagram, and LinkedIn.
    • Additional details: Information like business hours, phone numbers, address (for local businesses), related searches, and links to related entities or websites.

    As per my experience, having accurate and up-to-date data in a Knowledge Panel improves user trust and can lead to higher engagement rates.

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