What types of content are most likely to rank in Position Zero?

Not all content qualifies for Position Zero, as Google selects specific formats and structures that fit best for quick answers. So, what types of content formats or structures are more likely to earn this coveted spot?

• Lists and step-by-step guides:
  Position Zero often features list-based content, such as top 10 lists or step-by-step instructions, as these are easy for users to skim and digest. According to SEO professionals, formatting your content with clear headings and subheadings increases the chances of appearing in a featured snippet.
• Q&A-style content:
  If your content is structured in a question-answer format, like FAQs, it’s more likely to appear in Position Zero. Google often pulls directly from content that provides answers in this format.
• Tables and charts:
  For some queries, tables or comparison charts that provide structured data can earn Position Zero, especially if the content answers a question related to comparisons or data analysis.

In my experience, using structured formats that make it easy for Google to extract information increases the likelihood of ranking in Position Zero.