Short-tail keywords are highly competitive, which can be challenging for beginners. When is it appropriate for someone new to SEO to target these keywords?
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Short-tail keywords are highly competitive, which can be challenging for beginners. When is it appropriate for someone new to SEO to target these keywords?
According to SEO experts, beginners should focus on long-tail keywords initially, as they are easier to rank for and have lower competition. This allows new websites to start building authority and driving more targeted traffic.
As per my experience, once you have established some authority through long-tail keyword rankings and have built a solid backlink profile, you can begin targeting more competitive, short-tail keywords. At this point, you’ll have a better chance of competing for these terms.
If your goal is to increase brand awareness and reach a large audience, short-tail keywords may make sense as part of a broader SEO strategy. As per my understanding, businesses with a more robust SEO foundation can target these keywords for greater exposure.
In my view, beginners should hold off on short-tail keywords until they have built authority and resources to compete in more competitive spaces.