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Search engines are prioritizing context and intent over isolated keywords. Why is focusing on topics now considered a more effective way to rank higher?
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Search engines are prioritizing context and intent over isolated keywords. Why is focusing on topics now considered a more effective way to rank higher?
According to SEO experts, search engines like Google have become more sophisticated in understanding context and user intent. Google’s algorithms, such as RankBrain, have made it clear that they now prioritize contextual relevance over exact match keywords. This is why a topic-focused approach has become more effective.
A topic-focused approach helps ensure that your content is comprehensive and relevant to the user’s query. According to my understanding, instead of focusing on ranking for a single keyword, you provide valuable content around a central theme, which helps build authority in that topic.
When content is organized around a clear topic, it’s easier for users to navigate and find the information they’re looking for. As per my experience, content that’s organized by topic also encourages users to stay longer on your website and explore related content, improving engagement metrics.
In my opinion, a topic-focused approach not only helps with ranking but also aligns with user intent, improving the overall SEO strategy.