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High search volume doesn’t always mean better results if competition is stiff. Why is it crucial to strike a balance between these two factors in keyword selection?
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High search volume doesn’t always mean better results if competition is stiff. Why is it crucial to strike a balance between these two factors in keyword selection?
According to SEO specialists, targeting keywords with high search volume and high competition can be challenging, especially for newer or smaller websites. It may take significant time and effort to outrank well-established competitors.
On the other hand, focusing on low-volume keywords can bring in less traffic, but they are easier to rank for. As per my experience, targeting these keywords can help you gain traction and build authority before targeting more competitive terms.
In my view, the ideal strategy involves balancing high-search-volume keywords with low-competition or long-tail keywords. By optimizing for both, you can attract traffic immediately while working on long-term SEO goals.
Balancing these factors allows businesses to maintain steady growth and avoid competing in overly saturated markets where ranking may be too difficult.