{"version":"1.0","provider_name":"Nizam SEO Community","provider_url":"https:\/\/www.nizamuddeen.com\/community","author_name":"NizamUdDeen","author_url":"https:\/\/www.nizamuddeen.com\/community\/profile\/discusswithnizam\/","title":"Intrusive Interstitial Penalty Explained: Google\u2019s 2017 Update & SEO Impact","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1tPtSKbcuz\"><a href=\"https:\/\/www.nizamuddeen.com\/community\/terminology\/intrusive-interstitial-penalty\/\">Intrusive Interstitial Penalty (2017)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.nizamuddeen.com\/community\/terminology\/intrusive-interstitial-penalty\/embed\/#?secret=1tPtSKbcuz\" width=\"600\" height=\"338\" title=\"&#8220;Intrusive Interstitial Penalty (2017)&#8221; &#8212; Nizam SEO Community\" data-secret=\"1tPtSKbcuz\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.nizamuddeen.com\/community\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.nizamuddeen.com\/community\/wp-content\/uploads\/2025\/04\/What-Is-the-Google-Intrusive-Interstitial-Penalty-Update-2017.jpg","thumbnail_width":1280,"thumbnail_height":720,"description":"What Is the Google Intrusive Interstitial Penalty Update? This algorithmic change (rolled out January 2017) targets mobile pages where overlays block users from immediately accessing the content they clicked from the SERP. The key idea isn\u2019t \u201cpopups are bad\u201d\u2014it\u2019s intent interruption before value delivery. When your first impression is a full-screen wall, you don\u2019t just [&hellip;]"}