{"version":"1.0","provider_name":"Nizam SEO Community","provider_url":"https:\/\/www.nizamuddeen.com\/community","author_name":"NizamUdDeen","author_url":"https:\/\/www.nizamuddeen.com\/community\/profile\/discusswithnizam\/","title":"MUM Update (2021) Explained: Google\u2019s Multitask Unified Model & SEO Impact","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"77Tu7qcJhi\"><a href=\"https:\/\/www.nizamuddeen.com\/community\/terminology\/mum\/\">MUM (2021)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.nizamuddeen.com\/community\/terminology\/mum\/embed\/#?secret=77Tu7qcJhi\" width=\"600\" height=\"338\" title=\"&#8220;MUM (2021)&#8221; &#8212; Nizam SEO Community\" data-secret=\"77Tu7qcJhi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.nizamuddeen.com\/community\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.nizamuddeen.com\/community\/wp-content\/uploads\/2025\/04\/Esha-Work-here-27-1.jpg","thumbnail_width":1280,"thumbnail_height":720,"description":"What Is the Google MUM Algorithm Update? Google MUM (Multitask Unified Model) is an AI framework designed to interpret complex queries by connecting meaning across languages, content formats, and related intents. Instead of treating search as \u201cone query \u2192 ten blue links,\u201d MUM treats search as \u201cone task \u2192 multiple connected information needs.\u201d In other [&hellip;]"}