Alpha Holistic Roofing - Client Case Study
Client Case Study
Alpha Holistic Roofing
Roofing contractor in Indianapolis, Indiana
The Client
Alpha Holistic Roofing serves Indianapolis with a full roofing offering: installation and replacement, flat and low-slope systems, repair and inspection, storm and emergency work, metal roofing and gutters, for both homes and businesses.
The Challenge
A brand-new domain with no history, entering one of the most competitive local service markets there is. Roofing search results are dominated by established contractors and lead-generation directories with years of accumulated authority, so a new site starts with nothing to trade on.
What We Did
- Built the site around the full service range rather than a single roofing keyword
- On-page and technical SEO from launch, so nothing had to be retrofitted later
- Service pages written to match how people actually search for roofing work, including storm and emergency intent
- Local signals for the Indianapolis service area
Results So Far
Two consecutive Search Console windows since launch. The first two months reached 9.61K impressions at an average position of 49.1. By the end of month three, impressions had more than doubled to 20.9K and average position had improved to 40.
First two months
9.61K impressions, 7 clicks, average position 49.1.
Through month three
20.9K impressions, 14 clicks, average position 40.
Clicks are still small in absolute terms, and that is what an honest three-month picture of a new domain looks like. Visibility arrives before position, and position arrives before clicks. The trajectory here is the point: impressions doubling while average position climbs nine places means the site is being shown for more queries and ranked better on them at the same time.