My name Is Nizam, and I am a...

Handmade & Craft Store SEO Services!

Losing your best sales to Etsy? Paying commission on buyers who were looking for exactly what you make?

I specialise in SEO for handmade and craft businesses, helping makers and craft retailers earn buyers directly instead of renting them from a marketplace. Handmade is one of the few categories where the seller genuinely has something no competitor can copy: the maker, the process, the origin. Almost nobody puts it where a search engine can read it.

What I do for handmade and craft stores:

Rank your own product pages so buyers arrive at your store, not your marketplace listing
Turn the craft story, the process, materials and provenance into content that ranks
Solve the problem generic e-commerce SEO ignores: pieces that vary, one-offs and made-to-order stock
Build collection pages for how buyers actually shop craft, by use, by occasion, by technique, by origin
Open up international demand, which for craft is often larger than the home market

No fluff. No over-optimisation. Just buyers arriving directly instead of through a platform that takes a cut. Book a free store audit and I will show you which of your own products the marketplaces are outranking you for.

Featured!

Endorsed by Top-Tier Publications!

Own Your Craft in Search, Instead of Renting It From a Marketplace!

Marketplaces are excellent at getting a maker started and terrible at letting them grow. They own the customer relationship, they take a commission on every order, and they rank for the searches your work should be ranking for. Worse, they often rank with your own photography.

That is exactly what my eCommerce SEO for handmade and craft service fixes.

The way out is not to outspend the marketplaces. It is to be more specific than they can afford to be. A platform lists a million products and describes yours in one line pulled from a form. You can explain the technique, the origin, the firing, the glaze, why the colour varies and who made it. That depth is exactly what search engines use to decide who deserves the ranking, and it is the same depth that persuades someone to buy something they cannot touch.

Proof of Performance

Case Studies

Real data from real clients. No fluff, just measurable results.

9.61K to 20.9K Impressions, Month Two to Month Three

Newly Launched Roofing Website - Three Month SEO Stats

A brand-new roofing site with no history. Its first two months reached 9.61K impressions at an average position of 49.1. By the end of month three that had more than doubled to 20.9K impressions and the average position had improved to 40. Clicks are still small at 14, which is normal this early: a new domain earns visibility before it earns the top-of-page positions that produce clicks.

20.9KImpressions, from 9.61K

14Clicks, from 7

40Avg. Position, from 49.1

2.2xImpression Growth

See the full project

roofing website Search Console three month impressions and position growth

428K to 640K Impressions, Year on Year

Two Years of Organic Growth in Search Console

Two consecutive twelve-month windows for an online store. The first closed at 428K impressions and an average position of 9.8. The second reached 640K impressions with average position improved to 6.2, moving the catalogue from the foot of page one to the middle of it across a broad set of queries.

640KImpressions, from 428K

22.7KClicks, from 20.8K

6.2Avg. Position, from 9.8

+50%Impression Growth

See the full project

Search Console twelve month clicks and impressions growth

Every Store Metric Up ~22% in 30 Days

E-commerce Store, 30-Day Analytics Snapshot

A 30-day window for an online store selling into the US, UK, Netherlands and France. Active users, product views and completed purchases all rose by roughly a fifth against the previous period, so the extra traffic converted rather than just inflating sessions.

125KActive Users

483KProduct Views

2.7KPurchases

+22.6%Purchase Growth

See the full project

Google Analytics 30 day ecommerce users views and purchases

Flat for Nine Months, Then 732K Impressions

Topical Coverage Build for a Local Restaurant

Twelve months of Search Console for a single-location pizzeria. The first nine months sit flat: the site was there, it just did not cover enough of what people were searching for. Once the topical build landed in late May the impression line steps up and stays up, closing the year at 732K impressions and 6.5K clicks. Nothing about the business changed. The coverage did.

732KImpressions, 12 Months

6.5KClicks

9.8Avg. Position

Late MayWhere It Turns

See the full project

Search Console twelve month impressions step change after a topical coverage build

Same Reach, More Than Double the Click-Through

A Restaurant That Ranked and Was Not Clicked

This site was already on page one and taking 64,923 impressions a quarter for 251 clicks, a click-through rate of 0.39%. The rankings were fine. The search snippets were not: 61 pages had no meta description and 62 had titles too long to survive the results page. Fixing what searchers actually see lifted the twelve-month average to 0.9% on the same impression base.

0.9%CTR, from 0.39%

2.33KClicks, 12 Months

259KImpressions

9.8Avg. Position

See the full project

Search Console twelve months with flat impressions and rising clicks

11.1K to 182K Impressions in a Year

Local SEO Build, Two Six-Month Windows Compared

A local cleaning business starting from near-zero visibility. The first six months moved it to 11.1K impressions at an average position of 46.5. The six months after that took it to 182K impressions and position 28. Click-through fell from 4.2% to 0.7% along the way, which is what happens when a site starts surfacing for many more queries before it ranks high on them: the reach arrives first, the positions follow.

182KImpressions, from 11.1K

1.33KClicks, from 471

28Avg. Position, from 46.5

16xImpression Growth

See the full project

Search Console six month impressions growth for a local cleaning business

What changes when your craft store is built for search rather than for a platform

Craft buyers search unusually descriptively. They search by technique, by material, by origin, by the room it is for, by the occasion they are buying for. Those searches are lower in volume and far higher in intent than anything a marketplace competes for.

With a structured strategy, you will:

Rank for descriptive, high-intent searches: the craft, the technique, the material and the origin, rather than a single generic category term
Turn collection pages into real landing pages built around how buyers shop, by occasion, by room, by gift recipient
Use the making process as content, which is unique by definition and impossible for a competitor to duplicate
Handle one-off and made-to-order pieces without losing rankings every time something sells
Earn rich results with correct product markup, so price and availability show before the click
Reach international buyers, who for craft categories are often the majority of demand
Convert better by answering what buyers actually worry about: variation, fragility, shipping, authenticity

The promise: buyers who come to you directly, at full margin.

On one client store, a handmade pottery brand, this approach took Search Console impressions from 428K to 640K year on year and moved average position from 9.8 to 6.2, from the foot of page one to the middle of it across a wide set of queries.

My Handmade & Craft Store SEO Framework!

(Built for Makers Selling Direct, not for Marketplace Sellers)

I help handmade and craft businesses rank for the searches that end in an order: the technique, the material, the origin, the occasion and the gift.

My approach starts from the thing that makes craft different. Every other store sells the same products as its competitors. You do not. The whole strategy is built on making that advantage legible to a search engine instead of leaving it in an About page nobody reads.

What you get, end to end:

Product and collection pages built for both ranking and conversion
Craft-story content that doubles as topical authority
Stock lifecycle handling for one-offs, small batches and made-to-order
Technical and crawl work so search engines reach the whole catalogue
Reporting tied to orders and revenue, not to keyword counts

How Do My SEO Policies Keep Your Store Penalty-Safe?

Craft stores rarely get into trouble for aggressive tactics. They get into trouble for thin pages, because a maker with two hundred similar items can end up with two hundred near-identical product pages without ever intending to.

My policies are white-hat throughout, and on a craft store most of the work is careful consolidation rather than addition.

My compliance-first guardrails include:

No link schemes, paid networks or manufactured anchor text
No thin variant pages competing with one another for the same search
Honest availability signals, so markup never claims stock that does not exist
Index discipline, so search engines hold the pages that can actually take an order
Content written for a buyer deciding on a handmade purchase, not assembled for a crawler

Result: growth that survives core updates, on a store that carries no hidden risk.

What SEO Protocols Do I Follow for Handmade & Craft Stores?

Craft catalogues are messy by nature. Pieces vary, batches differ, some items exist once and some are made on request. Without a clear structure this becomes a pile of similar URLs competing with each other.

I map the catalogue to a taxonomy first, then build pages against it.

My structured protocol covers:

Full store audit: technical, crawl, on-page, catalogue structure and content
Intent mapping across browsing, gift buying and specific-item searches
Entity-based optimisation around craft, technique, material, origin and use
Catalogue segmentation so every collection page has a distinct reason to exist
Consolidation of duplicate, cannibalising and orphaned product URLs

How Do I Use Keyword Research to Attract Craft Buyers and Gift Shoppers?

Handmade has two audiences with almost no shared vocabulary. The enthusiast searches by technique, material and origin. The gift buyer searches by recipient, occasion and budget, and usually knows nothing about the craft at all.

There is also a naming problem specific to this category: the correct name for a craft is often not what buyers type. Getting that mapping right is frequently the single biggest win available.

My keyword research method includes:

Craft-led research: technique, material, origin, style and tradition
Use-led research: the room, the table, the occasion, the recipient
Gift-intent research, which carries most of the seasonal volume in this category
Naming reconciliation, matching the correct term for the craft to the words buyers use
Marketplace gap analysis: where Etsy and Amazon rank on your work, and where their listings are weak enough to beat

How Do I Make Your Product Pages Rank and Convert?

A handmade product page has to do something a mass-market page never does: sell an object the buyer cannot hold, that will not look exactly like the photograph, and that costs more than the machine-made equivalent sitting one search result above it.

Every one of those objections is also an opportunity for unique content.

Product page work includes:

Descriptions covering material, technique, dimensions, care, and honestly why pieces vary
Variation handled as a feature rather than hidden, which builds trust and adds unique text
Titles and meta descriptions built to win the click against a marketplace listing
Image SEO: real photography, descriptive filenames and alt text, compression that preserves the detail a craft buyer is looking for
The objections answered above the fold: shipping fragile goods, packaging, returns, authenticity and who made it

How Do I Fix Your Category and Collection Pages?

Collection pages have the highest ranking potential in any store and are almost always the most neglected. On a craft store they are also the pages that match how people genuinely shop, because most buyers arrive wanting a kind of thing rather than a specific item.

Collection page work includes:

Real content on the collections that target real demand, placed so it never buries the products
A structure that mirrors how buyers shop: by use, by room, by occasion, by technique
Gift collections built and indexed well before the season they serve
Internal linking from collections into the pieces that deserve the visibility
Empty and near-empty collections merged or removed before they drag quality down

How Do I Stop Faceted Navigation Burning Your Crawl Budget?

Filters generate URLs at a rate that surprises most store owners. A handful of filters with a few options each can produce tens of thousands of crawlable combinations from one collection, and search engines will spend their visits there rather than on your products.

The symptom looks like a content problem: new pieces take weeks to appear in search. The cause is that the crawler never got that far.

Faceted navigation work includes:

A full crawl to measure how many URLs your filters are actually generating
A rule for every facet: index it, canonicalise it, or block it
Promoting the handful of filter combinations with genuine demand into real landing pages
Blocking sort orders, session parameters and infinite combinations at the source
Confirming afterwards that crawl attention moved to the pages that sell

How Does My Off-Page Strategy Build Your Store's Authority?

Handmade is one of the best categories in retail for earning links, because the story is genuinely interesting. Craft, design and interiors publications actively look for makers to feature. Very few makers ever approach them.

Off-page strategy includes:

Editorial placements in craft, design, interiors and lifestyle publications
Relevance over volume: one feature in a respected design title beats fifty generic links
Maker and origin stories pitched as the story they actually are
Brand mention building, so your name appears where buyers already read
Reputation work across the places buyers check before ordering from an independent

How Do I Use Technical SEO to Improve Your Store's Performance?

Craft stores are image-heavy by necessity, which makes them slow by default. The photography cannot be sacrificed, because it is doing most of the selling, so the fix has to be technical rather than editorial.

Technical SEO work includes:

Crawl and index auditing across the whole catalogue, not a sample
Image delivery: modern formats, correct sizing and lazy loading without losing craft detail
Core Web Vitals on the templates that matter: collection, product and cart
Redirect and status code cleanup, which matters more here because stock retires constantly
Sitemaps split by type so indexing problems are visible rather than hidden

How Can Content Marketing Grow a Handmade & Craft Store?

This is where craft businesses have an advantage they almost never use. Every competitor selling mass-produced goods has to invent content. You have a real one: how the thing is made, who makes it, where the tradition comes from, why it looks the way it does.

That content ranks, earns links and sells the product at the same time, which almost nothing else does.

Content deliverables include:

Process and craft content: the technique, the materials, the making, the people
Origin and heritage content, which builds topical authority around the craft itself
Care and longevity guides, which capture buyers after purchase and before it
Styling and gift guides linking directly into collections
Internal linking discipline, so every piece carries the reader toward a product

What Structured Data Do I Implement for Your Products?

Product markup decides how your listing looks in the results. Price, availability and review stars visible before the click change click-through materially, and on a store that is revenue.

Structured data work includes:

Product, Offer and AggregateRating markup that matches what is actually on the page
Availability kept accurate automatically, which matters when pieces are one-offs
Shipping and returns detail where it qualifies for enhanced display
Breadcrumb markup so the result shows your category path rather than a raw URL
Merchant feed alignment, so organic and Shopping tell the same story

How Do I Handle One-Off Pieces, Small Batches and Made-to-Order?

This is the problem generic e-commerce SEO has no answer for. A mass-market store sells the same item a thousand times. A maker often sells a piece once, and then the page it took months to rank sits there as a dead end, or gets deleted along with every link and ranking it earned.

Lifecycle work includes:

A policy per state: one-off sold, small batch between runs, made to order, seasonal, retired
Keeping sold one-offs live as proof of work with a clear route to what is available now
Made-to-order pieces presented as available with honest lead times rather than out of stock
Redirecting genuinely retired pieces to the nearest live equivalent, never to the homepage
Turning high-authority sold pages into collection or archive pages that keep earning links

How Do I Track and Measure SEO Success for an Online Store?

On a store, every visit can be traced to revenue, so that is what I report rather than rankings.

Reporting and measurement includes:

Organic revenue, orders and conversion rate, segmented by landing page type
Product versus collection versus content performance, so you can see what is earning
Indexation health: how much of your catalogue is genuinely available to search engines
International performance by market, which for craft is often where the growth is
A monthly action plan driven by the data, not a dashboard with no decision attached

One caveat worth stating plainly: many craft stores have conversion tracking configured incorrectly or not at all, so the first month is often spent making the numbers trustworthy before anyone can act on them.

How Do I Take Your Craft Into International Markets?

For handmade goods the international market is frequently larger than the domestic one. A craft rooted in one region is often most valued by buyers on the other side of the world, and those markets are usually far less competitive.

International work includes:

Market selection based on real demand and on what you can realistically and safely ship
Hreflang implemented correctly across the catalogue, which is where most stores fail
Currency, duties and delivery expectations handled so the listing does not mislead
Localised collection and product content, not machine-translated duplicates
Per-market measurement, so you know which countries deserve more investment

How Do Reviews and Customer Photos Affect Your Store's SEO?

Buying handmade from an independent store is a trust decision, and reviews carry it. They also solve the variation problem better than any description can: a buyer who sees twenty photographs of the same piece in other people’s homes understands exactly what to expect.

Review strategy includes:

Post-purchase review requests timed to when the piece actually arrived
Product-level reviews, not just store-level, so individual pages qualify for rating display
Customer photography, which is persuasive here and adds genuinely unique page content
Review markup that matches what is visible on the page
Response handling that protects your reputation where buyers check it

Why Choose My SEO Services for Your Handmade & Craft Store?

Craft SEO is not generic e-commerce SEO with nicer photographs. It is catalogue structure for items that vary, lifecycle handling for stock that does not repeat, and turning a making process into the content advantage nobody else in your results has.

What makes my approach different:

Structure first: fix what stops search engines reaching your pieces before writing anything
The craft treated as an asset, because it is the only thing competitors cannot copy
Lifecycle discipline, so a sold one-off never costs you the rankings it earned
International from the start, since that is where craft demand often is
Revenue-first reporting, because a store can measure it and should

Locations I Serve and Cover Globally for eCommerce SEO Services!

Expanding my expertise across the globe, I proudly serve and cover locations worldwide to meet diverse needs.

United States (USA)

Turkey

United Kingdom (UK)

Germany

United Arab Emarat (UAE)

Canada

Kingdom of Saudi Arabia

Australia

Pakistan

India

Why Choose me for Handmade & Craft Store SEO?

What sets me apart is that I have run this exact work on a live handmade store selling internationally, not read about it.

My Expertise: I combine catalogue-level technical SEO with the commercial side of retail, so the work is judged on orders rather than on impressions.

Proven Success: On HMB Pottery, a handmade Multani blue pottery brand selling worldwide, two consecutive twelve-month windows moved Search Console impressions from 428K to 640K and average position from 9.8 to 6.2, with 22.7K clicks and active users up 116.8% year on year. The full data is on the HMB Pottery case study.

Comprehensive Services: From crawl and index control through product and collection optimisation, structured data, content, lifecycle handling and international expansion, I handle the whole store rather than one layer of it.

Choose me if you want buyers arriving directly at your work, instead of through a platform that takes a cut of every order.

Hire the Best eCommerce SEO Expert!

Whether you sell on Shopify, WooCommerce, Squarespace, Etsy plus your own store, or a custom build, I cover every layer of store SEO with expertise and precision. Your ultimate choice for hiring the best eCommerce SEO expert.

WordPress SEO

WooCommerce SEO

Weebly SEO

SquareSpace SEO

Local SEO

Wix SEO

Shopify SEO

SAS SEO

What's Included in my Handmade & Craft Store SEO Services?

My SEO services cover every element that decides whether your work gets found and whether the visit turns into an order.

What My Clients Are Saying About Me!

      EXCELLENT  
   Based on 4 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   umair Rauf 
 
 
 
 Trustindex verifies that the original source of the review is Google. A dedicated SEO expert in the field of digital marketing. Giving his best and inspiring us by his results. It is proud moment for us that sir nizam shb is Nominated in top 20 SEO experts in 2024. A great personality.
  
 
      Posted on Google  
   
   Kashif Hussain 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve had the pleasure of witnessing the incredible work of Nizam. With several years of experience in SEO, he consistently delivers exceptional results and has a deep understanding of how to help businesses grow online. His expertise in improving rankings and driving targeted traffic is truly unmatched. Highly recommended if you’re looking for reliable, result-driven SEO services in Pakistan!
  
 
      Posted on Google  
   
   Ali Rizvi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Highly professional, excellent work ethics, delivered on time, good communication skills and understands the tasks well. Highly recommended
  
 
      Posted on Google  
   
   muzammil rao 
 
 
 
 Trustindex verifies that the original source of the review is Google. Amazing experience for Local SEO service

am i bragging?

Why You Choose NizamUdDin for SEO Consultancy?

Proven Results

You will experience tangible expansion in your rankings, traffic, and sales.

Responsive 24/7

Feel free to reach out at any time for prompt and personalized assistance, all at no cost.

Accountable 100%

There will be no uncertainty about the actions taken, the reasons behind them, or the subsequent steps in progress.

Trusted By

Our Clients

We have helped businesses across industries build their digital presence and grow their revenue.

House DesignerInterior design and home styling specialists. We helped them dominate local search for home design services.

Office DesignerCommercial workspace design. Our SEO strategy put them in the top 3 for office fit-out searches.

Game of BricksLED lighting kits and accessories. We drove a 3x increase in organic traffic through targeted product SEO.

Care N TidyProfessional cleaning services. Our local SEO work boosted their online visibility and lead generation.

Bella PizzahhLocal restaurant chain. We helped them capture local food delivery searches and grow their customer base.

Pronto PizzaFast-casual dining brand. Our local SEO work put them at the top of near-me pizza results.

HMB PotteryHandmade Multani blue pottery. We built the online store that takes their craft beyond the local market.

Frequently Asked Questions

Most frequent questions and answers

What is SEO for a handmade or craft store?

It is the work that makes your own product and collection pages the result a buyer chooses, instead of the marketplace listing selling the same piece and charging you commission for it. For this category it also means making the craft itself legible to search engines: the technique, the material, the origin and the process.

A complete strategy usually combines:

Product page SEO: original descriptions, honest variation, real photography, structured data
Collection page SEO: turning filtered lists into pages that can actually rank
Technical and crawl control: faceted navigation, indexation, image delivery, speed
Lifecycle handling for one-offs, small batches and made-to-order stock
Craft-story content, which is unique by definition and earns links

Will SEO actually increase sales, or only traffic?

On a store you can prove the difference, which is why I report revenue rather than rankings. The traffic that matters is the traffic arriving on a page that can take an order.

To increase orders rather than sessions, the work focuses on:

Targeting buying-stage searches, not just interest in the craft
Landing buyers on product and collection pages rather than blog posts
Click-through improvement through titles, meta descriptions and rich results
Answering the objections that stop handmade purchases: variation, fragility, shipping, price
Removing friction: page speed, honest stock messaging, delivery clarity

How do I compete with Etsy and the big marketplaces?

Not on domain strength, and not on their terms. You compete on specificity and depth, which is exactly where a marketplace listing is weak.

A platform describes your work in a form field. You can explain the technique, the tradition, the materials and the maker. Search engines can tell the difference when the page is built to be found, and so can buyers.

Practically, that means:

Targeting descriptive, specific searches rather than broad category head terms
Depth on product pages that a marketplace template cannot accommodate
Collection pages built around how people actually shop for craft
Earning links from craft and design publications, where an independent can outrank a giant
Trust signals that answer the real question: why buy here rather than there

Most makers should keep selling on the marketplace while building the direct channel. The goal is to stop the platform being the only way anyone finds you.

Do you write product and collection page content?

Yes, and on a craft store it is the highest-value writing available, because the material is genuinely unique and almost nobody uses it properly.

Typical deliverables include:

Original product descriptions covering material, technique, dimensions, care and variation
Collection page copy that adds context without pushing the products down the page
Craft and process content that ranks, earns links and sells at the same time
Gift and styling guides that link into the catalogue
FAQ content on the questions that stop people ordering

My pieces are all slightly different. Is that an SEO problem?

It is a problem only if you hide it, and an advantage if you do not. Variation is the single most common reason craft buyers hesitate, and the single easiest source of genuinely unique content on the page.

How I handle it:

Describe the variation honestly and specifically: what changes between pieces and why
Structure variants so colourways and sizes consolidate rather than compete for the same search
Use customer photography to show the real range someone can expect to receive
Set expectations before purchase, which reduces returns as well as hesitation

How does site speed affect a craft store?

More than most, because craft stores are the most image-dependent sites in retail. The photography is doing the selling, so it cannot be stripped out. The work is making it fast without making it worse.

High-impact improvements usually involve:

Modern image formats and correct sizing, preserving the detail buyers zoom in on
Auditing third-party scripts, which are usually the real cause of a slow store
Optimising the collection and product templates specifically, since that is where buyers land
Layout stability, so nothing shifts under the buyer’s thumb as they tap add to basket

How long does eCommerce SEO take to work?

Store SEO often shows earlier movement than other kinds, because much of the early work is unblocking pages that already exist rather than creating new ones. Craft categories also tend to be less competitive than mass-market retail, so specific descriptive searches can move quickly. Broader category rankings and international expansion build over three to six months.

What affects the timeline most:

How much of your catalogue is currently indexed at all
The scale of the crawl problem your filters are creating
How much genuine content exists about the craft, versus product listings alone
How entrenched the marketplaces are for your specific work
Whether your category has seasonal gifting peaks to prepare for

How do I measure the success of an eCommerce SEO campaign?

By revenue. A store can attribute organic search to orders, so there is no reason to settle for a rankings report.

Typical KPIs include:

Organic revenue and orders, split by landing page type
Organic conversion rate, which tells you whether the traffic is the right traffic
Revenue per session, the number that exposes traffic growth with no commercial value
Catalogue indexation: how much of your work is actually findable
Direct versus marketplace share, the number that matters most to a maker

What SEO strategies will you use for my store?

The order depends on the audit, but the sequence is almost always structure first, then pages, then expansion. Writing content on a store that search engines cannot crawl properly is wasted effort.

Core strategies usually include:

Crawl and index control, starting with faceted navigation and image delivery
Collection page rebuilds, usually the fastest meaningful win available
Product page optimisation prioritised by margin and demand
Lifecycle rules so sold and seasonal stock stops costing you rankings
Craft-story content that ranks and earns links
International expansion once the domestic store is performing

What makes your SEO different for handmade and craft?

Three things this category has that others do not. Stock that does not repeat, so product lifecycle is a ranking issue rather than an admin task. Variation between pieces, which is usually hidden when it should be used. And a genuine story, which is the only content advantage in retail that a competitor cannot simply copy.

The difference comes from:

Treating one-off and made-to-order stock as a structural problem to solve, not a nuisance
Building the craft itself into the site architecture rather than leaving it on an About page
Working craft, design and interiors publications, where makers are genuinely welcome
Planning gift seasons far enough ahead that the pages are indexed before demand arrives

Can you help with Google Merchant Center and Shopping feeds?

Yes, and it matters more than most makers expect, because organic and Shopping draw on much of the same data. A feed that disagrees with the page causes problems in both.

Feed work typically includes:

Fixing disapprovals and warnings that are suppressing products entirely
Aligning titles and attributes with how buyers actually search
Keeping price and availability consistent between feed, page and structured data
Handling handmade items correctly, which often lack the identifiers feeds expect
Using Shopping data to find organic opportunities, since it shows what converts

How much does eCommerce SEO cost?

It depends on catalogue size far more than on anything else, and on how much of the craft story already exists in writing.

Pricing is usually influenced by:

Catalogue size and how much product copy needs writing from scratch
Platform and how much control you have over URLs, templates and rendering
The scale of the technical problem, especially crawl waste and image weight
How many markets and languages you want to reach
How entrenched the marketplaces are for your specific craft

See my pricing for the standard packages.

Want SEO Consultancy for your project?

If you feel that you are lost in somewhere middle, I am here to help you with this.

eCommerce Specialisms I Cover

eCommerce SEO is what I do best, and I have the store data to prove it.