HMB Pottery - Client Case Study
Client Case Study
HMB Pottery
Handmade Multani blue pottery, sold online at multaniblueart.com
The Client
HMB Pottery makes handmade Multani blue pottery: dinner sets, tea sets, mugs and decor pieces, each hand-painted and glazed in Multan. The craft is centuries old, but the business needed a shopfront that could reach buyers beyond the local market and carry the story behind every piece.
The Challenge
Handmade pottery is difficult to sell online. Buyers cannot hold the piece, colour and finish vary between items by design, and shipping fragile ceramics needs to be addressed before someone will commit. The brand also had to look credible next to mass-produced tableware without hiding what makes it different.
What We Built
- A WooCommerce store covering the full catalogue: dinner sets, tea sets, mugs, cake stands and dry-fruit sets
- Product pages that show the handmade detail properly, with photography that reads at thumbnail size
- Quality and care messaging built into the design: permanent glaze colour, oven safe, handmade production
- Google reviews surfaced on the storefront as social proof
- Search-ready structure so the catalogue can rank for pottery and tableware queries
The Result
A live storefront that sells the craft rather than just listing products, carrying the brand mission of making HMB Pottery a symbol of South Asian craftsmanship found in homes and designer spaces worldwide.