About Muhammad Nizam Ud Deen Usman

Top SEO Consultant & SEO Observer in Pakistan

Distinguished as a top-tier SEO consultant and SEO Observer in Pakistan, Muhammad Nizam Ud Deen Usman stands as a trusted authority in the digital landscape. With relentless determination, he has honed his expertise in search engine optimization, guiding businesses and individuals toward digital success. His journey is marked by innovation, marked achievements, and an unwavering commitment to sharing his insights with the wider community.

In a world where digital prominence is paramount, Nizam Ud Deen’s influence transcends boundaries, as he continues to steer businesses and individuals toward digital success through his astute guidance and mastery of SEO strategies.

Muhammad Nizam Ud Deen Usman

Muhammad Nizam Ud Deen Usman, an individual who transformed his challenges into stepping stones for success, is a prominent figure in the world of IT, web development, and digital marketing. Born in Pakistan, his journey is a testament to the power of determination, continuous learning, and unwavering passion.

Early Beginnings and the Quest for Knowledge

In 2007, Nizam Ud Deen embarked on his journey in the world of computers, completing an intermediate diploma with I-COM. This educational endeavor exposed him to the basics of computer operations and essential tools like Microsoft Office, Excel, PowerPoint, and Access/Database. Although he faced initial setbacks (unavailability of Computer and Internet), his efforts laid the foundation for his future growth.

The Pursuit of Passion

With a thirst for knowledge and a desire to explore the online technological world, Nizam Ud Deen’s journey took an unexpected turn. A radio program sparked his interest in “Blogging,” a term that would shape his future endeavors. Fueled by curiosity, he delved into web design, attempting to master HTML and CSS through online tutorials. Although his initial attempts were met with challenges, he didn’t waver in his determination.

Learning through Experience

In 2008, Nizam Ud Deen ventured into the professional world as an Office Assistant, polishing his English skills and gaining valuable office management experience. However, he soon realized that the conventional 9-to-5 job was not aligned with his temperament. Despite facing unemployment, he evaluated his abilities and found his passion lay in building and design, particularly in the realm of construction and architecture.

Unconventional Path to Success

Nizam Ud Deen’s pivot toward his architectural interests led him to complete a diploma in Auto-CAD, where he secured the first position in his batch. Armed with newfound expertise, he sought opportunities to channel his knowledge. In a twist of fate, he became a trainer for Auto-CAD at a local institute (MureedKe), stepping into a role that required him to stand before students and share his expertise—a daunting challenge for a once-shy individual.

Teaching and Entrepreneurship

His teaching experience opened doors to new opportunities. He transitioned to teaching IT and Auto-CAD at college and even started his own IT institute within its premises. Although the venture didn’t meet the success he envisioned due to limited marketing knowledge, it was a stepping stone to his next chapter.

From Idea to Mastery: Starting Point!

Navigating the Digital Landscape

Muhammad Nizam Ud Deen Usman’s transformative journey into the digital world began with a simple yet profound idea—to create a website that catered to the needs of local businesses through a comprehensive business directory. Fueled by this vision, he embarked on a path that would lead him to becoming a proficient figure in the realms of SEO and digital marketing.

The Search for Knowledge

His initial steps were marked by the determination to learn, despite having minimal experience in the field. Recognizing the need for foundational skills, he sought out a software house to construct a website akin to the esteemed yellowpages.pk. However, his lack of expertise in every aspect of the project became evident, and he set out to remedy this through education.

Embarking on the Learning Journey

In his quest to enhance his project, Nizam Ud Deen sought educational opportunities that would empower him with the knowledge needed to excel. Taking his first steps in the world of web coding and design, he enrolled in a basic WordPress course. This marked the beginning of his journey into web design and development, as well as a brush with the rudiments of SEO.

Diving into Web Design and Beyond

As he honed his skills, Nizam Ud Deen’s journey led him to dive deeper into the mechanics of website construction. His experience working on the business directory acquainted him with HTML5, CSS3, Bootstrap, and PHP, enabling him to customize his own website and infuse it with digital prowess.

Setbacks and Resilience

Yet, the digital landscape proved challenging, and his business directory project faced hurdles that ultimately led to its demise. Despite the setback, Nizam Ud Deen’s determination remained unshaken. He persisted in his growth by joining the workforce as an accountant, ensuring stability while keeping his ambitions alive.

A Turning Point: The Freelance Spark

During his time as an accountant, fate intervened in the form of a developer who offered him a web design project—a turning point that ignited Nizam Ud Deen’s journey into freelancing. Seizing the opportunity, he embarked on a path that led him to leave his job and fully immerse himself in the world of online work.

Building a Digital Empire

With unwavering dedication, Nizam Ud Deen invested two more years to establish a flourishing digital business. This period marked his transition from a novice to an accomplished freelancer, solidifying his expertise in SEO, website development, and digital marketing. His journey exemplifies the power of persistence, learning, and adaptability in conquering the complex terrain of the digital domain.

Mastering the Digital Landscape:

A Journey of Specialization

Amidst the dynamic world of freelancing, Muhammad Nizam Ud Deen Usman’s pursuit of expertise continued to evolve. He immersed himself in a diverse array of web design and development projects, while also taking on micro WordPress debugging tasks on platforms like Fiverr and Upwork. As he delved deeper into his freelancing journey, a critical decision arose—one that would shape his path forward.

A Choice of Focus: From Web Design to SEO

The time came when Nizam Ud Deen recognized the need to specialize in a core field that would define his career trajectory. The choice lay between web designing/coding and SEO/digital marketing. Upon careful consideration, he made a decisive choice: to make SEO his core skill. This marked a pivotal moment where he shifted his focus toward mastering the art and science of search engine optimization.

A Journey of Skill Development: SEO as the Chosen Path

With unwavering resolve, Nizam Ud Deen set out on a journey to build his expertise in SEO. He embarked on a series of experimental projects, testing his skills and knowledge in real-world scenarios. These projects, initiated for experimental purposes, became his laboratories for growth. By applying his insights and understanding to his own projects and those of a few clients, he honed his SEO prowess and began to establish his identity as an SEO specialist.

Challenges and Self-Guided Learning

Yet, this journey was not without its challenges. Nizam Ud Deen confronted obstacles that stemmed from the absence of a mentor or teacher to provide guided instructions. Undeterred, he ventured into the uncharted territory of SEO experimentation, constantly seeking innovative strategies to bolster his clients’ projects through effective search engine optimization.

A Life of Choice and Impact

Muhammad Nizam Ud Deen Usman’s life story is one of perseverance, adaptability, and transformation. His journey from humble beginnings, through failures, setbacks, and challenges, culminated in a life of choice, success, and impact. His unwavering commitment to self-improvement, dedication to learning, and willingness to embrace opportunities demonstrate that with the right mindset, passion, and determination, even the most formidable obstacles can be turned into stepping stones to success.

Empowering Others and Facing Challenges

Nizam Ud Deen Usman’s journey extended beyond personal success, as he aimed to empower others in the field of SEO and digital marketing. In 2018, he took a significant step by establishing an office in collaboration with his software developer friend. This marked the beginning of an initiative that would help newcomers gain practical experience and learn SEO skills.

Transforming his inaugural project, the business directory website orm.com.pk, Muhammad Nizam Ud Deen Usman seamlessly transitioned it into a hub of digital services known as ORM Digital Solutions. Through this dynamic platform, he introduced a range of offerings including web designing and SEO services, leveraging the power of Facebook marketing to expand his reach. Recognizing the value of a comprehensive portfolio in his industry, he charted a strategic course to bolster his online presence and attract projects from freelancing platforms, social media, and his website.

To achieve this, he embarked on a journey of skillful branding. Acknowledging the need to showcase his capabilities, Nizam Ud Deen initiated a strategic approach. He commenced by extending free services to friends and family, an intentional step that led to the creation of a burgeoning portfolio within a few months. This calculated move transformed him into a formidable presence, demonstrating his proficiency through the completion of several successful website projects. Through this process, Nizam Ud Deen Usman evolved from a mere practitioner into a seasoned professional, poised to make significant strides within the competitive digital landscape.

ORM Digital Solutions Born
ORM Annual Anniversary Meetup

Building a Learning Environment

Nizam Ud Deen’s commitment to knowledge transfer led him to offer internships to those eager to delve into the intricacies of SEO. His vision extended beyond individual success, as he aimed to foster a community of skilled professionals. Over time, his office grew, and what began with a handful of interns gradually expanded to accommodate a team of 10 to 12 members, eventually reaching nearly 30 individuals.

Mentorship: From Basics to Mastery

Nizam Ud Deen took on the role of an educator once again, teaching his team members SEO from the ground up to advanced levels. This mentorship approach reflected his dedication to fostering comprehensive understanding and expertise. By guiding his team through the intricacies of SEO, he not only transformed individual lives but also contributed to the industry’s growth.

Guided by Expertise:

A Teacher’s Impact

In 2021, Nizam Ud Deen’s quest for guidance led him to a turning point. He encountered Nathon Gotch, a renowned figure in the realm of SEO. Under Gotch’s tutelage, Nizam Ud Deen’s SEO skills underwent refinement and purification. This mentorship not only solidified his existing knowledge but also introduced him to advanced techniques and strategies that elevated his expertise to new heights.

A Growing Portfolio: Gaining Momentum

Nizam Ud Deen’s journey of continuous learning bore fruit in the form of numerous projects in SEO and digital marketing. With each project, he expanded his skill set, refined his techniques, and delved into the intricacies of delivering tangible results. His dedication to staying updated led him to become an active member of the vibrant digital marketing community on platforms like LinkedIn, where he engaged with industry luminaries and stayed current with evolving trends.

A Visionary in the Digital Realm

Muhammad Nizam Ud Deen Usman’s journey from freelancing novice to a seasoned SEO expert showcases the power of self-driven learning, experimentation, and mentorship. His decision to specialize in SEO, guided by his unwavering passion for growth, transformed him into a visionary figure in the digital landscape. Through perseverance, continuous education, and active community engagement, he stands as a testament to the boundless possibilities of mastery in the digital age.

Educating Beyond Boundaries:

Online and Offline Training

In 2019, Nizam Ud Deen’s commitment to education took a new form. He orchestrated an online and physical SEO training program, showcasing his dedication to spreading knowledge far and wide. This program was a reflection of his mission to equip individuals with the skills needed for success in the digital landscape. The training program wasn’t confined to a single location; it extended its reach through Nizam Ud Deen’s YouTube channel, allowing a broader audience to benefit from his expertise.

Adversity Strikes: The Pandemic Challenge

The year 2020 brought unforeseen challenges as the global pandemic hit. The resulting economic uncertainties affected businesses worldwide, including Nizam Ud Deen’s. Despite his best efforts, the business experienced a decline, prompting a reduction in team size. The difficulties posed by the pandemic tested Nizam Ud Deen’s resilience and adaptability, compelling him to navigate uncharted territory and find innovative ways to weather the storm.

Educational Leadership and Community Impact

In the year 2021, Nizam Ud Deen Usman’s commitment to education took on a new dimension. His expertise and dedication led him to join the National Freelance Training Program (NFTP), a program under the University of Education Lahore, Multan. In this capacity, he assumed the role of a content and digital marketing trainer—a position that allowed him to extend his influence to the next generation of digital professionals.

Empowering the Youth: A New Chapter

Nizam Ud Deen’s involvement with NFTP became a cornerstone of his mission to empower the youth. Through his guidance and mentorship, he worked with students, instilling in them the skills and confidence needed to embark on freelance careers. He played a pivotal role in nurturing a generation of young freelancers who could not only support themselves but also contribute positively to their families and communities.

Fostering Independence and Self-Sufficiency

Nizam Ud Deen’s impact extended beyond the confines of traditional education. His dedication to teaching youngsters how to become self-reliant freelancers was a testament to his belief in their potential. By providing them with the tools and knowledge necessary to navigate the freelance landscape, he helped them achieve financial independence and gain a foothold in the dynamic world of digital work.

NFTP Certificate Distribution Ceremony
NFTP 1st Batch Ceremony Group Photo

Success Stories: Guiding Multiple Batches

Throughout his involvement with NFTP, Nizam Ud Deen successfully delivered education to multiple batches of eager students. His teaching method combined technical expertise with practical insights, ensuring that his students were well-equipped to navigate the complexities of freelancing. These batches stood as living testimonies to his ability to inspire and guide the next generation of digital professionals.

Engaging with the Digital Community

Muhammad Nizam Ud Deen Usman’s impact extends beyond his professional endeavors and educational initiatives. His influence can be felt across various social media platforms, where he actively engages with the digital community, sharing insights and resources to empower others in the realms of SEO and digital marketing.

Connecting and Sharing: Social Media Platforms

Nizam Ud Deen’s dedication to knowledge dissemination is evident through his presence on several social media platforms:

  • On Facebook, you can find him at SEO Observer, where he connects with a diverse audience and shares valuable insights about SEO and digital marketing trends.
  • His professional profile on LinkedIn at SEO Observer reflects his engagement with like-minded professionals, enabling networking and collaboration within the industry.
  • With a presence on Pinterest as SEO_Observer, Nizam Ud Deen demonstrates his commitment to exploring visual content and ideas within the digital realm.
  • Twitter serves as another platform for his contributions, where you can find him at SEO_Observer. Here, he offers bite-sized insights and updates on SEO practices and industry developments.
  • YouTube holds a significant role in Nizam Ud Deen’s journey, hosting his channel SEO Observer, which features his educational content, free SEO courses, and insightful discussions on digital marketing strategies.
  • Finally, on Instagram, he shares his journey and insights through seo.observer, offering a glimpse into his experiences and expertise.

A Digital Maven with a Global Reach

Nizam Ud Deen’s presence across these platforms showcases his commitment to sharing knowledge, connecting with others, and fostering a global community of digital enthusiasts. His social media engagement underscores his dedication to the digital realm, where he seeks to uplift and educate through various avenues of interaction.