Care N Tidy - SEO Case Study
Client Case Study
Care N Tidy
Professional domestic and office cleaning services
The Challenge
Care N Tidy had strong service quality but limited online visibility, so local customers searching for cleaning services were finding competitors first.
What We Did
- Local SEO and Google Business Profile optimization
- Citation building for consistent local signals
- Review strategy to build trust and conversions
- On-page local signals across their service areas
The Results
Our local SEO work boosted Care N Tidy’s online visibility and lead generation, moving them into the local pack for their core cleaning keywords.
Results in Search Console
Two consecutive six-month windows from Google Search Console, so the second picks up where the first ends. Impressions went from 11.1K to 182K and average position improved from 46.5 to 28.
First six months (Aug 2025 to Feb 2026)
11.1K impressions, 471 clicks, 4.2% CTR, average position 46.5.
Next six months (Feb 2026 to Aug 2026)
182K impressions, 1.33K clicks, 0.7% CTR, average position 28.
Click-through fell from 4.2% to 0.7% across the two windows. That is expected at this stage: the site began appearing for far more queries than before, most of them still ranking below the top of page one, so impressions multiplied faster than clicks. Position moving from 46.5 to 28 is the number to watch, because clicks follow position.