Game of Bricks - SEO Case Study
Client Case Study
Game of Bricks
International e-commerce: LED lighting kits and accessories
This project combined international SEO strategy with e-commerce optimisation and blog-driven traffic growth. The objective was to expand visibility beyond local markets, scale organic traffic from multiple regions, and build a sustainable stream of qualified leads and sales through both product listings and content marketing.
Goals
- Expand brand visibility across multiple international markets
- Optimise e-commerce product pages for high-intent buyer keywords
- Build a blogging strategy that drives consistent organic traffic
- Improve user experience and the conversion flow across the site
- Achieve measurable growth in both traffic and conversions
SEO Approach
International coverage
- Implemented hreflang and geo-targeting for each country
- Keyword research across five or more markets to capture regional search intent
- Built authoritative backlinks from international sources
E-commerce SEO
- Optimised product titles, meta descriptions and schema markup for SERP visibility
- Improved category page structure and internal linking for crawl efficiency
- Enhanced product images and descriptions for both search and shoppers
Blogging and content
- A calendar mixing educational and transactional posts
- Problem-solving content aligned to the buyer journey
- Internal linking between blog posts and product pages to carry readers toward purchase
Results Achieved
- 185% organic traffic growth within six months
- Reach expanded to more than ten international regions with localised rankings
- E-commerce sales up 120% through optimised product pages
- Blog traffic contributing 40% of total leads via long-tail rankings
- Multiple top three positions on high-competition keywords
The Evidence
Analytics from the store across several windows, most recent first.
Where the store is now: thirty days to August 2026
281K active users (up 10.8%), 2.4M events, 123K key events and 3.4K purchases (up 20.4%). Purchases grew roughly twice as fast as traffic, so the store converted a larger share of arrivals.
Live analytics recording, August 2026
The current analytics view recorded live, so the figures above can be seen moving rather than read from a still.
Where the traffic comes from: last 28 days
Active users by country: United States 33K, United Kingdom 21K, Germany 7.5K, Netherlands 7.3K, France 6.8K, Denmark 3.9K and Sweden 3.5K, every one of them growing. The channel panel on the left covers all sources, paid and organic together, with organic search at 30K sessions.
Twelve months of Google Analytics
1.9M active users, 25M events, 7.5M views and 50K purchases across the year.
An earlier thirty-day window, for comparison
125K active users, 483K product views and 2.7K purchases in an earlier thirty-day window. Set against the current month above, active users have since more than doubled.
Thirty days of real-time traffic, recorded
A live recording taken during that earlier window.
Key takeaway: a balanced strategy of international SEO, e-commerce optimisation and blog-driven content marketing can turn a website into a global traffic and lead-generating asset.