ExperimentsContent and topical coverage
People searched for lunch specials, and the site had no lunch page
In short
Google was already showing the site for lunch searches at position 5.4, and there was nothing on the site to answer them.
What I did
Search Console showed lunch searches: 1,999 impressions in 12 months at an average position of 5.4, but only 3 clicks. The site had no lunch page at all. I built one from the real menu data: 26 lunch items with their actual prices, delivery and pickup times, a link to catering for office orders, and 6 FAQs.
Where
A restaurant website, August 2026
What changed
Did it work
Too early to tell
What you should do
In Search Console, look for searches where you get impressions but have no page that answers them. Those are pages Google is already asking you to build.
How long it took
About a day
A landing page is a page built to answer one specific search.
Why it matters
A position of 5.4 means Google already linked this business with lunch. People searching for lunch saw it and did not click, because no result promised a lunch menu.
I built the page from the same data the ordering system uses, so the prices on the page match what customers pay.
How to check your own site
- In Search Console, open the Queries tab and filter for a topic word, such as lunch, price or near me.
- For each group of searches, ask: do I have one page that answers exactly this?
At a glance
ResultToo early to tell
Effort to copyAbout a day
Type of businessRestaurant and food
SubjectContent and topical coverage
1,999lunch impressions in 12 months
5.4average position before the page
0impressions for the new page in five weeks
| Status | Running |
|---|---|
| Hypothesis | A dedicated page for a search the site already appears for will turn existing impressions into clicks. |
| Started | 2026-08-28 |
| Measured by | Search Console impressions, clicks and position for lunch searches |
| Result | Zero page impressions for the new page between launch on 28 August and 4 October 2026. |
What this changed in how I work
A page nothing links to can sit unseen for weeks. I now add links to every new page on the day it goes live.
End of Lab entry No. 015
- 404 AI-drafted articles in one day: Google impressions fell 90 percent, Bing ranked themMixed result13 Oct 2026