In short
One town had 159 search impressions and got a page. Five other towns had 12 or 13 each and did not.
What I did
The restaurant delivers to several towns. I checked Search Console for searches that mention each town. One town had 159 impressions at an average position of 36 and no page. I built a page for it, about 950 words with 7 FAQs, matching the other town pages. Five other towns had only 12 to 13 impressions each, so I built nothing for them.
Where
A restaurant website, August 2026
What changed
In the five weeks after it went live, the new town page did not appear in Google once, even though it was set to index and listed in the sitemap. No page on the site linked to it, and the town cards pointed to the outside ordering website; in October I pointed them at the new page. Looking closer at the searches that name the town and show the site today, most of them name a national chain's branch in that town. Those people were looking for a different restaurant.
Did it work
Too early to tell
What you should do
Before building a location page, check whether people search for that place together with your service. If the numbers are tiny, the page will probably be thin and add little.
How long it took
About a day for the page
A location page is a page about your service in one specific town or area.
Why it matters
It is tempting to build a page for every town you serve. Most of those pages end up nearly the same, with only the town name changed. They rarely rank and can weaken the rest of the site.
My line here fell between 13 and 159 impressions. That is not a universal rule. It is a reminder to let real demand decide.
How to check your own site
- In Search Console, filter the Queries tab by each town name.
- Build pages for the towns with real numbers first. Revisit the others in a few months.
At a glance
ResultToo early to tell
Effort to copyAbout a day
Type of businessRestaurant and food
SubjectLocal landing pages
159impressions for the town that got a page
12 to 13impressions for towns that did not
0impressions for the new page in five weeks
| Status | Running |
|---|---|
| Hypothesis | A location page built only where search demand already exists will rank, while pages for towns with almost no searches would not. |
| Started | 2026-08-28 |
| Measured by | Search Console impressions and position for searches naming the new town |
| Result | Zero page impressions for the new town page between launch on 28 August and 4 October 2026. |
What this changed in how I work
I let search data choose the towns, but I now read the actual searches, not just the total. A town's search count can be mostly people looking for someone else.
End of Lab entry No. 018
- A location page had no title and told Google the homepage was the real pageIt worked6 Oct 2026