ObservationsContent and topical coverage

People searched a restaurant’s name with ‘prices’, and Google still had its 2023 PDF menu

Photo of Nizam Ud Deen UsmanNizam Ud Deen Usman6 November 2026
2 minutes read
In short

14 searches that combined the restaurant's name with prices had a 1.36 percent click rate, a little above its brand searches overall (1.21 percent). A 2023 PDF menu with old prices was still in Google, shown 25 times and never clicked.

What I did

I grouped a restaurant client's searches from a 16 month Search Console export. 14 searches about menu prices had 2,276 impressions and 31 clicks, a click rate of 1.36 percent. All of them included the restaurant's name. Its brand searches overall had a click rate of 1.21 percent, and searches without its name 0.13 percent. One price search asked for a PDF price list. A 2023 PDF menu with old prices was still in Google's index: Search Console showed it 25 times in 16 months, for searches the export does not name, and nobody clicked it.
Where

A restaurant website, 16 months to August 2026
What changed

In October I published a printable price page, built from the same data as the live menu so the prices cannot drift apart.
What you should do

Look for searches with words like price, cost, menu or PDF. People typing these are close to ordering, so give them a page that answers exactly that.
How long it took

About a day to build the page

Click rate is the share of people who click your result after seeing it.

Why it matters

Someone searching for a menu price list has already decided what they want and is checking the cost. Every one of these searches named the restaurant, so the fair comparison is with its brand searches overall: 1.36 percent against 1.21 percent.

Google still had an old PDF menu with old prices in its index. That is worse than no answer, because it can send customers in with the wrong price.

How to check your own site

  • In Search Console, filter your queries for price, cost and menu.
  • Search Google for your business name and PDF, and check what comes up.

At a glance

Effort to copyAbout a day
Type of businessRestaurant and food
SubjectContent and topical coverage
1.36%click rate on brand price searches
1.21%click rate on all brand searches
25times the 2023 PDF menu was shown, with no clicks
What this changed in how I work

Price searches are small but they are buyers. I now check for them first on every local business site.

Part of The SEO Lab, an open notebook of real SEO work, published as it happens.Recorded 6 November 2026. Filed under Observations. Everything here comes from work I did myself. If a number looks wrong, ask me how it was measured.

Keep reading in The SEO Lab

More entries on Content and topical coverage

Same subjectContent and topical coverage18 entriesFull indexEvery entry in The SEO LabEverything on one pageStart hereHow The SEO Lab worksWhat this is and its rules