ObservationsTitles and meta descriptions
The homepage title named a neighbouring town, not the town where the restaurant is
In short
The two most important page titles were pointing Google at the wrong place.
What I did
The homepage and menu page titles both named a neighbouring town. The restaurant is in a different town. I rewrote both titles to lead with the town where the restaurant actually is, and matched the main headings to them.
Where
A restaurant website, August 2026
What changed
Both titles and their headings now name the right town. Effect not measured.
Did it work
Too early to tell
What you should do
Read your homepage title out loud. Check that the place name is where your business really is, and that it matches your Google Business Profile address.
How long it took
Five minutes
A title tag is the clickable headline of a page in Google’s results.
Why it matters
For a local business, the place name in the title is one of the clearest signs of where the business serves. When it disagrees with the address on the Business Profile, the signals point in two directions.
This often happens when a business moves, or when an earlier campaign targeted a bigger town nearby.
How to check your own site
- Compare four things: the homepage title, the main heading, the address in the footer, and the address on your Google Business Profile.
- All four should name the same place.
At a glance
ResultToo early to tell
Effort to copyFive minute fix
Type of businessRestaurant and food
SubjectTitles and meta descriptions
2main titles naming the wrong town
5 minutesto fix
What this changed in how I work
On day one, I compare the homepage title with the Business Profile address. It is the fastest local check there is.
End of Lab entry No. 014
- A hub page that named the same towns as its own sub-pages was competing with themToo early to tell16 Oct 2026
- I rewrote one menu page title to match what people actually search forMixed result13 Oct 2026