A restaurant site's two question articles ranked fast, but click rates stayed at 0.3 and 0.1 percent.
What I did
Two new articles on a restaurant client's site, one answering a nutrition question about pizza and one on how much food to order for a party, first appeared in Search Console in early September 2026. Within a week both were on page one, at positions of about 4.5 and 7.
Where
A restaurant website, August to October 2026
What changed
Each now gets 4,000 to 6,000 impressions a week. But the nutrition article's click rate is about 0.3 percent and the party article's about 0.1 percent. From August to September the whole site's impressions rose 39 percent while its clicks rose 3 percent.
What you should do
When you write question articles for a local business, judge them by clicks and orders, not impressions. Short factual answers are often read on Google without a visit.
How long it took
About a day each
A question article is an article that answers one specific question, such as how long a takeaway order stays warm.
Why it matters
Google can show a short answer right in the results, and for simple questions most people stop there. That likely explains why page-one positions brought so few clicks.
Fast rankings on question searches are real, but they bring views more than visitors. I now add a clear reason to visit, such as a party order calculator, to articles like these.
End of Lab entry No. 083
Part of The SEO Lab, an open notebook of real SEO work, published as it happens.Recorded 12 November 2026. Filed under Observations. Everything here comes from work I did myself. If a number looks wrong, ask me how it was measured.
