Effort

About an hour

Entries grouped by how long the change takes to copy.

Part of The SEO Lab, an open notebook of real SEO work, published as it happens. How it works

Observations

The FAQ was on the page, but the code did not tell Google it was an FAQ

Four pages had a visible question-and-answer section with no structured data behind it.

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Observations

A plugin that sent every broken link to the homepage was hiding a dead sitemap

The sitemap was broken and nobody noticed, because a redirect plugin made every error look like a working page.

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