Four pages had a visible question-and-answer section with no structured data behind it.
What I did
Four location pages each showed 7 questions and answers. The page code had no FAQPage schema, so machines could not read them as questions and answers. I added FAQPage markup to all four pages.
FAQPage markup now works on all four pages, 7 questions each, with no errors. Pages on the site with FAQ markup went from 10 to 14.
Did it work
It worked
What you should do
If a page has an FAQ section, test it with Google's Rich Results Test. If no FAQ is found, the questions are only visible to people, not to search engines.
How long it took
About an hour for four pages
Structured data, also called schema, is extra code that describes a page in a way machines can read. FAQPage schema marks which text is a question and which is the answer.
Why it matters
An FAQ built with a page builder is just design. Nothing in it says “this is a question”. Without the markup, search engines and AI tools see ordinary paragraphs.
One honest note. Since 2023, Google shows FAQ dropdowns in its results for very few sites. Do not add this markup expecting a bigger listing. It helps machines understand the content, and that is the reason to do it.
How to check your own site
Paste the page address into Google’s Rich Results Test or the Schema Markup Validator.
Check there is one FAQ block per page, not two from different plugins.
I check the code, not just the page. A section can look complete to a visitor and be invisible to a machine. I also re-check my own audit notes now: my first note on these pages wrongly said they had no FAQ at all.
End of Lab entry No. 004
Part of The SEO Lab, an open notebook of real SEO work, published as it happens.Recorded 7 October 2026. Filed under Observations. Everything here comes from work I did myself. If a number looks wrong, ask me how it was measured.
