Content Marketing & SEO Hub

SEO for Beginners: Content Marketing & SEO Hub

Here you’ll learn everything you need to know about SEO, whether you’re a beginner or an expert.

I am going to guide you very micro information about Content Marketing & SEO that I have learnt till now with my years of experience.

Muhammad Nizam Ud Deen Usman

About Nizam Ud Deen

I help companies to maximize their potential organic growth through SEO & Content Marketing with years of experience.

I’m a Senior SEO & Content Marketer of 7+ years with a portfolio of revenue success in the Property, Cargo, Garage Door, Rug Cleaning, Security, House & Office Designing, Sports, Health & Beauty, Technology, and many other industries.

I specialize in SEO, E-commerce, Research, Local SEO, and Social Media. I particularly enjoy having an understanding of “what works” on the Internet and enjoy seeing the outcome of content creation, development, and thoughtfully targeted promotion. As an affiliate marketer, I operate my own portfolio of websites in the Sports and Technology space.

SEO Fundamentals


New to SEO? Looking for higher rankings and traffic through Search Engine Optimization?

Taking the time to implement and test concepts will give you the greatest benefit from this guide.

In this guide, you will learn about all the major aspects of search engine optimization.

You’ll learn how to find the right terms and phrases (keywords) that will drive qualified traffic to your website, make your website search engine friendly, build links, and market the unique features of your website.

8 Resources

Keyword Research Strategies

Keyword Research Strategies


Whenever you are working on an SEO campaign, keyword research is a critical first step. In order to create content that ranks well in search engines, you need a list of keywords.

I am going to explain Keyword Research Strategies with it’s elements. You should know the basic knowledge and do practice each of these so you can successful in your SEO Campaigns.

11 Resources

  • SEO Keywords
  • Keyword Difficulty
  • Keyword Search Volume
  • Keyword Intent
  • Keyword Qualification
  • Short tail keywords
  • Long Tail Keywords
  • Keywords vs. Topics
  • People Also Asked
  • Keywords by Season
  • Keywords by Region

OnPage SEO / Content SEO

Content SEO


In this part, you will learn how to optimize your web page content according to top recommended methods by SEOs.

I will explain step by step each point with examples so you can understand easily and apply them accordingly on your project.

15 Resources

  • Meta Title & Description
  • Focus Keyword (Primary Keyword)
  • Alt Tag/Image Optimization
  • Keyword Density (Keyword Placement)
  • Inbound / Internal Links
  • Outbound / External Links
  • Headings Optimization like H2/H3/H4
  • Bullets/Numbering Optimization
  • Short Paragraph (Easy to Read)
  • Well Targeted Keyword & Content
  • UX Readability
  • Click Through Rate
  • Canonical Tags
  • Font Size, Style & Color Optimization
  • Table of Content

OnSite SEO/Technical SEO



Having a website live and functional perfectly is complected now days. When you have a running business or a niche blog, you defiantly keep posting stuff on your website.

The process of handling the technical part of your website according to Search Engine Guideline is little bit tricky. You need to identify the issue first and act accordingly, but not all the time issue get solve the same way.

In this part, I will explain the technical SEO techniques with example so you can understand and fix your website issue without any doubt.

15 Resources

  • Page Load Speed
  • HTTPS / SSL Certificate
  • User Friendly URL / Website Architecture
  • Google Search Console
  • Identify Crawl Errors, Rendering  & Indexing
  • Sitemap.xml Optimization
  • Robots.txt Optimization
  • Hreflang & Target Country
  • Mobile-Friendliness Optimization
  • Schema Markup/Structured Data
  • Broken Links & 404 Errors (Inbound & Outbound)
  • Redirection 301 & 302 (Redirect Chain)
  • Low Quality Pages/Post removal
  • Duplicate Content & Plagiarized Content 
  • Keyword Stuffing / Keyword Cannibalization

Link Building for SEO



What does it mean for a backlink to be “high-quality” and impact SEO performance?

In this guide I will teach you the importance of Backlinks and the way you should acquire them.

11 Resources

  • Outreach Links
  • Guest Posting
  • PR / HARO Links
  • Broken Link Building
  • Resource Page Link Building
  • Directory / Citation
  • Social Signals
  • DoFollow/NoFollow
  • Anchor Text
  • Spam Score / Spam Links
  • Black Hat Links

User Experience Signals

User Experience Signals


You know that the Backlinks and On-page SEO used to be Google’s top criteria for evaluating content to rank in the early days of SEO.

“User Experience Signals” are now incorporated into Google’s algorithm. The quality of content is determined by the way users interact with the results.

The next part of the guide will teach you how UX Signals contribute to user experience.

9 Resources

  • Dwell Time
  • Bounce Rate
  • Pogo sticking
  • Organic CTR
  • Search Intent
  • Core Web Vitals
  • Mobile friendliness
  • Pop-ups
  • Website hierarchy

SEO Tools and Software



When you enter the sea of SEO, you should know there are many tools that simultaneously being used by SEOs.

You cannot ignore them at any level if you want to generate results from search engines.

In this guide you will learn the top most usable SEO Tools and their functionality.

15 Resources

  • Google Search Console
  • Google Disavow
  • KWFinder
  • Answer The Public
  • AlsoAsked
  • Majestic
  • Siteliner
  • Quetext vs Copyescape
  • Ahrefs
  • SEMrush
  • Yoast SEO Plugin
  • Moz Pro
  • Screaming Frog
  • Ubersuggest
  • SEO Minion

Advanced SEO Strategies



Learn the basics of SEO all in one place, including crawling, indexing, search engine ranking signals, choosing keywords, content freshness, anchor text, and more.

7 Resources

  • Measuring SEO Results
  • Content Gap Analysis
  • Content Audits
  • Search Engine Visibility
  • SERP Features
  • Building an SEO Team
  • Enterprise SEO

Want SEO Consultancy for your project?

If you feel that you are lost in somewhere middle, I am here to help you with this.

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