What is SEO? Introduction to SEO!

SEO stands for Search Engine Optimization.

In the most simple words, when we optimize a website using some techniques so that search engines like Google or Bing could show it in the first page of the search results, that’s called SEO.

There are a lot of things that go into optimizing a website. For instance, making the pages of a website load faster, writing content that’s helpful, making the website look aesthetic, and more technical stuff.

(Don’t worry, we’ll talk about them thoroughly in the later stages — but not right now.)

Now, let’s just understand the importance of SEO and how it helps website owners, search engines, and everyday users who make searches.

Why is SEO important for website owners, businesses, or bloggers?

If you think about it, every website owner wants unlimited visitors on their website, right?

Because the more visitors they get, the more products they can sell, or the more ad revenue they can make.

But the question: how can they get a lot of visitors, without draining a crazy amount of money?

The answer is SEO.

With a little bit of investment on certain tools (and hard+smart work), website owners can make their website appear on the first page of Google or Bing.

Resultantly, they get more visitors — and generate more revenue.

This is the reason why almost every online business, blogger, publisher, or anyone who has a website, tries its best to make their website rank higher.

For this, they publish a lot of helpful content, make their websites look beautiful, make them fast and relevant to today’s technology, and more.

Now whether you’re learning SEO for doing it on your own website, or learning it to provide services to clients, the scope of SEO is never-ending.

In fact, it’s growing. Therefore, the importance goes both ways: for businesses and service providers like freelancers or SEO agencies. (More on that, later).

How does SEO really work?

Well, good question.

Just like you’d build a beautiful hotel using quality construction materials, creative design, aesthetic color paint, robust structure, and most importantly, a great living space…so that people will hop in and stay in the hotel.

SEO works almost exactly the same.

Using great tools, creative design choices, and writing a lot of helpful content that’s going to help visitors, you build a beautiful website that’s fully SEO-optimized.

Resultantly, Google or Bing will show it to the visitors in the search results, and visitors will have a great time on the website.

(Understand this for now…more details later in this free online SEO training.)

Let’s take an example in action, to understand it more clearly, shall we?

If you search on Google, ‘How to Tie a Knot’, you’ll see some websites appear on the first page that will teach you how to make a knot.

Now, answer me this: why did Google show these top 10 websites — and not the one that my uncle started a few weeks back?

Because…of course, these websites are professional, and are the best in helping users.

Amongst those websites, let’s take the example of ‘WikiHow’.

WikiHow shows 4 ways of tying a knot in detail; using simple step by step guides, pictures, and even video tutorials. Not only that, the website looks so clean and is fast as well. Meaning, it’s guaranteed to provide a great learning experience to anyone who will visit WikiHow to learn to make a knot.

And search engines like Google and Bing exactly want that — they want website owners to provide a great user experience.

Why? You might ask.

Because…business. When users are satisfied with search engines, they will keep coming back again and again, resultantly, generating more business for search engines.

(A lot of details that go into it, but if it’s too much to understand, that’s okay, we will talk about it later)
Who can learn SEO? And who should learn SEO?
ANYONE can learn SEO. Even though it’s a technical skill, it’s still not exclusive to “tech nerds”. Sure, some people might take more time than the others — but, anyone can learn.


But who should learn it?

Anyone who’s passionate about technology, digital marketing, or the online business world.

If you’re a college grad, a student, a wanna-be entrepreneur, a career-switcher, you should learn SEO — as it’s one of the highest paying skills today.

The fun part: the freedom.

You can work fully remotely as an SEO — all you need is a laptop and internet connection.

You can provide SEO services to businesses around the globe — without committing to sitting in an office regularly 9-5.

As digital awareness is spreading around the world, the demand of SEO professionals is sky-rocketing — therefore, anyone who becomes an SEO specialist, can have a secured future, and a better than average monthly income. (Actually, a lot better)

Can I do SEO myself?

Of course…you can. It’s not something only NASA experts would do. But, just like anything else in the world, it’s going to take some learning and practicing before you actually start doing SEO by yourself for your own website or your clients’.

In this detailed free SEO training with 8 chapters, I’ll walk you through everything: from basics to advanced SEO strategies. By the end of it, you’ll leave with enough knowledge to do SEO on your own.

But I want a promise from you that you’ll not skip any chapter, otherwise, everything will fall apart. Because every chapter is deeply interconnected.


Alright then…
Off to a Great Start:
I hope now you’ve understood what SEO is, how it really works, and why it’s important.

Next step:

We’re going to talk about one of the most fundamental aspects of SEO — and for it, every online business or blogger craves for.

Can you guess what it would be? Move on to the next resource to find out.

(But if you’ve any questions so far, of course, feel free to comment below. I’ll be happy to answer)

See you!

FAQs – Frequently Asked SEO-Related Questions of Beginners

Here are some questions you might have in your mind:

Is SEO easy to learn?

Well, sadly, the answer is ‘yes’ and ‘no’. Let me explain.

The answer is ‘yes’ for you if you’re passionate about technology, the online world, websites, business, marketing, design — and you’re already aware of these things at the most basic level.

But if you’re someone completely new to these things — like you’re starting from 0 — then the chances are you’re going to find learning SEO hard. Because there will be fundamental concepts related to the business and marketing world, which you’ll need to understand first.

Again, as any other expertise, SEO will take effort and time to learn. Sometimes, it can be quite difficult to wrap your head around the “technical” aspects.

Buckle up, give it a bit of time, and stay consistent.

Rest assured, anyone can learn SEO.

How long does it take to learn SEO?

It depends upon several factors; how much time you’re willing to devote, how quickly you learn new things, and whether you’re consistent.

On average, though, to get your basics done fully, it’s going to take you anywhere between 1 to 3 months.

For advanced SEO, you’ll need to spend at least a year. And in that advanced learning, there won’t be just theory. You’ll need to constantly test your learnings through practicing on side projects.

What are SEO tools and softwares?

SEO tools, you can say, are softwares that reveal the overall performance of a website; for instance, number of visitors, weak points of a website, technical issues, and a lot more data.

This helps SEOs to further improve their SEO efforts, and get the website ranked higher. Famous SEO tools in 2022 are SEMRush, Ahref, and MOZpro.
Do I need to learn coding as well for SEO?

No. It is not necessary to learn coding for SEO.

But, if you can learn at least some basics, this can help you better understand how certain elements of a website function — or how a website basically runs in general. Which, resultantly, can help you become better at SEO.

Is SEO a software?

No, SEO is not a software. SEO stands for Search Engine Optimization. You can say SEO is a process; a process of certain techniques or practices. With the help of those practices, you can optimize a website so it ranks on the first page of Google (or any other search engine).

Can I make money from SEO? If yes, how much?

Yes, you can make money via SEO by providing SEO services to website owners or online businesses. It’s one of the highest earning technical skills today. SEO professionals make anywhere between $100K – $200K a year — depending upon their experience, level of expertise, industry, additional skills, and country.

There are multiple ways you can make money via SEO:

  • You can work as a freelance SEO service provider,
  • An in-house SEO expert in a company,
  • Create your own SEO agency, or
  • Sell your SEO courses.

Muhammad Nizam Ud Deen Usman

NizamUdDeen is a SEO Observer & digital marketing consultant with close to a decade of experience. He is currently living in Multan, Pakistan. He is the founder and SEO Lead Consultant at ORM Digital Solutions - An exclusive SEO consultancy providing company in advanced SEO and digital strategies.

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