A cleaning site went from 42 clicks a month to about 280, one layer of local pages at a time
Areas first, then services, then city districts, then the towns inside them. Clicks grew from 42 to about 270 a month by June 2026, then held there while the last two layers went live.
A local SEO layer is a set of pages for one level of place: regions, cities, districts or towns, each linked from the level above it.
Why it matters
People search for cleaners with a place in mind, often the smallest one they know: their town or neighbourhood. A site with only a few area pages can only match a few of those searches.
Adding layers in order, with links down from each hub, also tells Google how the places fit together.
How to check your own site
- List the places you really serve, from region down to town.
- In Search Console, check which level already brings clicks, and build the next level below it.
At a glance
| Status | Done |
|---|---|
| Hypothesis | Adding local pages one level at a time will grow clicks from nearby searches. |
| Started | 2025-08-01 |
| Measured by | Monthly clicks, impressions and position, plus clicks per page group |
Each layer of local pages gave Google one more way to match a nearby search. Clicks grew step by step until mid-2026; after that, new layers kept the total steady rather than adding to it.
- 73 percent of a site’s impressions came from its home country, where it ranked worst8 Nov 2026
- 33 local pages sat on page one and got 16 clicks from 5,296 impressions28 Oct 2026
- How I decided which towns get their own pageToo early to tell15 Oct 2026
- A location page had no title and told Google the homepage was the real pageIt worked6 Oct 2026