ObservationsLocal landing pages
73 percent of a site’s impressions came from its home country, where it ranked worst
In short
An agency's site was most visible in its own country but averaged position 64 there, and had no page about any place.
What I did
I split an agency website's Search Console data by country. Its home country gave 73 percent of all impressions, more than every other country together. It was also the country where it ranked worst, at an average position of 64. The site did not have a single page about a town, city or area.
Where
An agency website, August 2026
What changed
What you should do
Check your Countries report. If most impressions come from one country but you rank poorly there, local pages are a likely gap.
How long it took
Ongoing
Location pages are pages about a service in a specific place, such as a city or a district.
Why it matters
Many searches include a place, or Google adds the searcher’s location. A site with no local pages has nothing to match those searches, so it shows up deep in the results.
Each local page needs a real reason to exist, such as the kind of businesses or homes in that area, not just a different town name.
How to check your own site
- In Search Console, open Performance, then Countries, and compare impressions with position.
- List the places you actually serve and check whether each has a page.
At a glance
73%of impressions from the home country
64average position there
0location pages before the change
What this changed in how I work
A business that serves real places needs pages about those places. I start with the closest area and grow outward.
End of Lab entry No. 076
- A cleaning site went from 42 clicks a month to about 280, one layer of local pages at a timeIt worked29 Oct 2026
- 33 local pages sat on page one and got 16 clicks from 5,296 impressions28 Oct 2026
- How I decided which towns get their own pageToo early to tell15 Oct 2026
- A location page had no title and told Google the homepage was the real pageIt worked6 Oct 2026