ObservationsLocal landing pages
33 local pages sat on page one and got 16 clicks from 5,296 impressions
In short
Location pages that ranked on the first page on average still got almost no clicks.
What I did
I looked at 93 neighbourhood pages on a cleaning services site. Over 28 days, 33 of them had an average position that rounds to 10 or better, which is page one. Together those 33 pages had 5,296 impressions and 16 clicks.
Where
A cleaning services website in a large city, 28 days to early October 2026
What changed
Nothing changed yet; this is a raw observation. A click rate of 0.3 percent is very low for page one.
What you should do
Search for one of your own local pages' main terms and look at the whole results page. Count how many maps, ads and other boxes appear above your result.
How long it took
Ten minutes to look at the real results
Average position is the mean of every position a page was shown at. A page shown at position 3 for one search and position 17 for another averages 10, even though it never appeared at position 10.
Why it matters
I have not proven the cause. Two likely reasons are worth checking. Local searches often show a map with three businesses, plus ads, above the first normal result. And an average of page one can hide a page that is usually much lower.
How to check your own site
- In Search Console, open one local page and look at the Queries tab.
- Search the top query yourself, in a private window, and see where your page really appears.
At a glance
33page-one location pages
5,296impressions in 28 days
16clicks
What this changed in how I work
Average position alone can make a page look stronger than it is. I now look at the actual results page before calling a page one ranking a success.
End of Lab entry No. 049
- 73 percent of a site’s impressions came from its home country, where it ranked worst8 Nov 2026
- A cleaning site went from 42 clicks a month to about 280, one layer of local pages at a timeIt worked29 Oct 2026
- How I decided which towns get their own pageToo early to tell15 Oct 2026
- A location page had no title and told Google the homepage was the real pageIt worked6 Oct 2026