Outcome

Things that worked

Entries grouped by what actually happened. These are the changes that moved a number in the right direction, with the number shown.

Part of The SEO Lab, an open notebook of real SEO work, published as it happens. How it works

The FAQ was on the page, but the code did not tell Google it was an FAQ

2 days ago

0

Four pages had a visible question-and-answer section with no structured data behind it.

One logo with no alt text caused almost every missing alt warning on the site

3 days ago

3

An audit reported 93 images missing alt text. 88 of them were the same logo, repeated on every page.

A location page had no title and told Google the homepage was the real page

3 days ago

6

The page for the town where the restaurant actually is had been quietly removed from Google by its own settings.

A plugin that sent every broken link to the homepage was hiding a dead sitemap

3 days ago

15

The sitemap was broken and nobody noticed, because a redirect plugin made every error look like a working page.